Sudharshan S schrieb:
Hi all,
I have an idea for an advertisement featuring Openmoko. Be gentle with
the flames though.
A dude dressed in t-shirt and jeans (deja-vu?), walks through a crowded
lane. Everyone except him are dressed in prison clothes and march in the
opposite direction with their "closed" phones, some of the guys look at
this "free" man and stare. To add to the effect we play an ambient
techno music and everything is white in colour. The man walks in front
of the camera, at that moment, gets a call, smiles and says "Hello
World...", We then fade into the "Free your phone" and "OpenMoko" thingy
as seen in the rocking youtube videos. If only I had a camera? =(. Of
course we could use the neos that are about to be shipped for the ad.
I am not sure if any ad similar to this has been done before, Comments
and flames?
Regards
Sudharshan S
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Another thought about advertising: what should the phone stand for ?
Discussion in the various threads is very much centering around being
open and "free".
BUT: is it that open for the end-user? There is an open development
platform, which is beneficial. But what is the "open" point as perceived
by the customer. You can buy phones today and use them without a
contract (prepaid). There are PDA (XDA) phones.
So what will be the point (the USP - unique selling point) ? Having or
creating an USP is absolutely crucial in advertising. And the place of
being different by having white earphone leads is taken by iPod :-D .
Who will you be when owning / showing off / using a Neo1973. Or another
Openmoko phone.
Things even get more complicated when thinking about the mixup between
Neo1973 and Openmoko. WiIl we advertise a concept (Openmoko) or a
product (Neo).
It crucial again to be clear about that.
There are a lot of issues and posibilities. Please comment, amend and
discuss!
KR Martin
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