On 24 Jul 2007, at 01:21, Nkoli wrote:
If done right, it just might grab a good chunk of the market
without needing telcos. If anything, Apple has shown that people
are willing to drop $500 - $600 on a phone they can fall in love
with. In the US at least. It may not be so with the rest of the
world but that remains to be seen.
People complain about the price of the iPhone, people are used to
subsidised handsets. The iPhone isn't off contract, it's AT&T.
FIC is a solid brand name. It may not be tied to the phone
industry, but neither was Apple and look just how much that
affected its market share. The key is advertising, advertising,
advertising. Viral, persistent, in-your-face advertising. Something
simple, persistent, but not obnoxious. Get Steven Colbert, Conan
O'Brien, Ellen Degeneres, Opera (yah THAT Opera) and other
figureheads in the US and other countries talking about it and this
phone will really go places.
Ok, I'm dreaming really big here, but this phone has so much
potential it's not even funny. With all the enthusiasm on this
list, I can't be the only one.
Mass market is dumb phones. Smartphones are a small percent of sales.
Even Apple doesn't expect a large market share.
Also, this phone is global. Each country has a different policy, so
you can't use a strategy based on the US mobile phone market (which
is still catching up with Europe and Asia). Until there's a 3G model
and translations of the software it's going to be a North American/
European product.
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