"How to Create Successful Markets" May 18-19, 2007
New course content and market site visits!!! Project for Public Spaces invites you to our popular "How to Create Successful Public Markets" workshop in New York City. Register online today at http://www.pps.org/markets/info/markets_training_conferences/markets_tra ining_course. THE WORKSHOP What are the dynamics behind the incredible resurgence of public markets and farmers markets in North America? Through PPS's innovative research, grantmaking and technical assistance programs, we have gained an unparalleled perspective on how markets work. To be truly successful, markets need four crucial elements: the right mix of vendors and products; a strong sense of place; solid economic and operational underpinnings; and a firm commitment to the surrounding community. Through this training course, learn about each of these elements and more through workshops and on-site tours of New York City's open-air farmers markets, indoor public markets, flea markets and urban farms. The workshop will cover: - Benefits of markets; - Ingredients of successful markets; - Introduction to Placemaking; - Market planning process; - Community engagement; - Partnership building; - Sustainable market operations; and - Market management. Join us at our beautiful workshop space on the top floor (and roof deck) of the Audubon House, home to the National Audubon Society and one of the first green-designed building renovations in New York. Past participants of the course have included mayors, community development officials, neighborhood organizers and market sponsors. MARKETS & PLACES Nowhere is the vibrancy of public markets and farmers markets more apparent than in New York--a city rich in cultures, food, festivals, music and street life. This workshop puts us in the heart of the action. We'll visit some of the city's most famous markets, including Union Square--a former hangout for junkies--now home to the city's best known open-air farmers market and one of the best public gathering places in the city, which draws over 100,000 shoppers on a hot summer's day. We'll also visit smaller, though equally vital, neighborhood markets, like the city-operated Essex Street Market, which is sharing in the growth of the Lower East Side while managing to retain its historical customer base. Finally, we'll cross the East River into Brooklyn, to visit and learn about community-based markets and programs there that combine youth education and empowerment, urban agriculture, and local food system development--and are working together to improve their impacts across the borough. INSTRUCTORS Steve Davies, as senior vice president of PPS, has directed nearly 500 major projects in the U.S and abroad and is sought out as one of the foremost thought leaders in public markets. He oversees the activities of PPS's Public Market Program, where he currently directs a three-year, $3 million dollar grant-making, communications and policy initiative for public markets and farmers markets with the Ford Foundation and W.K. Kellogg Foundation. A specialist in all phases of market development, David O'Neil has worked on over 200 market projects around the world and has directed four international public market conferences, the most recent in October, 2005 in Washington DC. David recently published "Reading Terminal Market: An Illustrated History," a beautifully illustrated narrative about one of the country's largest public markets located in Philadelphia, PA. Chris Heitmann and Kelly Williams manage and coordinate PPS's public markets programs and work with dozens of markets around North America through the grantmaking, technical assistance, communications and training programs. Kelly comes to PPS recently after three years at Greenmarket coordinating manager training and communications efforts there. Over the past five years at PPS, Chris has conducted research on the social and economic benefits of markets and manages technical assistance projects for markets around the country. REGISTRATION Registration covers two days of tuition, including market tours, on-site evaluations, slide presentations, a copy of "Public Markets and Community Revitalization," and training support materials. We will also provide refreshments, a light breakfast on Friday, lunch on Friday and Saturday, and a cocktail reception Friday evening. Organizations registering three or more participants at the same time will receive a 10% discount. Confirmation, directions, your copy of "Public Markets and Community Revitalization" and a program will be sent to participants 10-14 days before the course. EARLY BIRD DISCOUNT - REGISTER BY APRIL 20th! Individual rate - $425 Team rate (3 or more) - $380 per person REGULAR REGISTRATION RATES - AFTER APRIL 20th Individual rate - $475 Team rate (3 or more) - $425 per person HOW TO REGISTER If you are registering at the individual rate, you can sign up online. If you are registering as part of a team, please call Kelly Williams at 212-620-5660. Online registration is available at http://www.pps.org/markets/info/markets_training_conferences/markets_tra ining_course. QUESTIONS? Email Kelly Williams at kwilliams at pps.org or call (212) 620-5660. <mailto:cheitmann at pps.org> -------------- next part -------------- An HTML attachment was scrubbed... URL: http://list.communitygarden.org/pipermail/community_garden_list.communitygarden.org/attachments/20070404/65d9a0a4/attachment.html
