>Capitalists thrive only when their profit margin generates a "customer's >margin." That is when the capitalist's reward for producing roughly >matches the value of the customer's satisfaction beyond the price paid. >In these difficult times we should try genuine capitalism, as Adam Smith >explained it in The Theory of Moral Sentiments..."
But that is not where the big profits are. A great example is M$ vs. Apple. (And this will hopefully put us back on topic.) Apple thrives by boosting the "customer's margin." In fact if you look at the "I'm a Mac" ad series I think you will find that most of the ads are just about that -- how Apple boosts the customer's margin. In contrast I see M$ making its money by grabbing its customers by the balls and making them pay. They hook businesses in with the promise of low prices and big savings, insinuate themselves into the core of the business, and then start making demands. Essentially, pay up or we pull our software and you go out of business. That's why such a business puts great emphasis on linking everything they make to everything else they make, while not working well with other company's software, and killing competitors. They want to be very sure that their prey has nowhere to run to. ************************************************************************* ** List info, subscription management, list rules, archives, privacy ** ** policy, calmness, a member map, and more at http://www.cguys.org/ ** *************************************************************************
