What sort of thing are you trying to sell? An author with a book
is way
different than a widget.
--
John Duncan Yoyo
At a certain level, marketing methods will function in similar ways,
no matter what you're selling. Networking and building social
capital are probably also similar. That's why I'm interested in list
members' experiences--if they got anything out of their blogs besides
passing the time.
My preference, under any circumstances, is to show only finished
pieces of writing that have gone through multiple drafts (making
blogging even more time-consuming). A blog, for me, is 1) a way to
have a set of on-line writing samples for prospective employers to
see; and 2) a way to build an audience for future works. I believe
that you can do this without being crass or dull. I DON'T want to
rant, emote, freely express myself, etc.
I'm basically trying to sell a) myself as a prospective employee; and
b) trying to establish a marketing platform to sell works to
publishers in the future (according to some of the experts, you
submit your manuscript and your marketing plan at the same time).
Since I'm looking for jobs in associations' publications departments,
among other places, there's a certain overlap between the two categories
That's why I asked about other list members' experiences with
blogging; if they got anything out of it, and if it's worth the large
investment of time.
--Constance Warner
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