On Jul 5, 2009, at 8:04 AM, [email protected] wrote:
Pinch Media software may be collecting data about how and where you
use your iPhone every time you turn it on.
More accurately, it is monitoring specific applications that get the
service, not the entire iPhone.
I would hope that this is an installation option, like it is when one
installs M$ Office. That's the difference between being or not being
evil.
The motives they promote seem benign, but one never knows...
"You could measure which features of your application were being used
more than others, so you could focus on them. You could see how
quickly users were finishing your game, so you could decide whether
to build more content. You could measure the advertising received
from an ad network, so you could compare your reporting to theirs.
You could choose between ad-supported and paid-application business
models by measuring user retention over time. You could understand
what operating system versions you need to support. There are many
other possibilities."
It is a trade off, much like tracking cookies run by the ad networks.
Would you rather see ads that have a chance of being useful to you or
get incessant appeals to try Bing?
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