On Sun, Jul 12, 2009 at 5:36 PM, Fred Holmes<[email protected]> wrote:

> Just because you are paranoid doesn't mean that you aren't being targeted.

 Another intended use for RFID chips is to allow merchants to be able
to obtain information about who a particular customer is, their name,
address and other personal matters.  This info would be contained
within an RFID chip embedded in a credit or bonus card that was issued
to the consumer by the retailer.  This information would be read as
the customer approaches a sales desk, kiosk or other area of a store.
This will provide a store employee with access to info that they can
then use to quickly obtain a profile on the customer, which can
include prior purchasing proclivities and habits, dollar amounts
spent, areas of interest, etc., etc., etc.  This would give the
salesperson a tremendous advantage in terms of pertinent info that can
be used to steer the customer in a certain direction that would
probably not be to the advantage of the consumer, but to the advantage
of the retailer.

  Steve


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