*Not only do 12 percent of all U.S. homes have an Apple computer.*

*
*

*• Mac owners have more computers than the average consumer, including other
types of electronics such as iPods and navigation systems.*

*
*

*• There is also a high correlation among Apple owners and more affluent
consumer households.*


http://www.appleinsider.com/articles/09/10/05/apple_takes_double_digit_home_pc_market_share_study.html



Mac owners are computer savvy and affluent.


Vs. Laptop Hunters, which M$ portrays as computer clueless and unable to
afford a good computer.


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