http://daringfireball.net/2009/10/microsofts_competition_for_windows_7

"What if the reason why most PCs are still running XP has nothing to do with
whether Vista is “good” or “bad”, but rather is the result of indifference
on the part of whoever owns these untold millions of XP machines, be they at
home or in a corporate IT environment. I.e., that switching to Vista,
regardless of Vista’s merits, seemed like too much work and too much new
stuff to learn; that the nature of the PC as a universal commodity is such
that most of them belong to people who value “old and familiar” more than
“new and improved but therefore different”. If that’s the case, Windows 7
may not do any better than Vista. Perhaps Windows 7’s competition isn’t so
much XP as it is apathy.

"Put another way, the idea that Windows 7’s quality will spur upgrades from
XP is predicated on the fact that the people holding out on XP make their
computing choices based on quality. But if that’s the case, why exactly are
they still running Windows XP? Why are they still using Internet Explorer? I
think it’s hard to overstate the fact that, with the explosion of the
Internet as a universal communication medium, hundreds of millions of PCs
have been purchased around the world by people who don’t care about
computers or software at all."


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