On Mon, Apr 12, 2010 at 10:11 PM, t.piwowar <[email protected]> wrote:

> So for what reason you want to choke off the opportunity for
> advertising-supported apps?

  I did not say that I wanted to choke off advertising within
applications.  I actually cannot do anything about what tacks Apple
takes.  That said, it is true that I prefer not to be interrupted or
distracted by advertising.

  Additionally, I do not like the term "apps."  That, I would like to
choke off, and I do my best along those lines. Seems as though all too
many want to speak and write everything as if they are using Twitter.

  My feeling about advertising within "free" applications is that it
may become so successful in terms of generating revenue that paid
applications, particularly those of the smaller, less heavily coded
variety, could become a rarity, leading fairly soon to almost nothing
but "free" applications that contain incessant and often intrusive
commercial content.  That, in turn, could eventually result in
applications, both large and small, that do cost money yet also
contain ads.  We have all seen the invasive creep of advertising in
other aspects of our lives.

  As computer makers and developers of all stripes begin to consider
the possibility that users of certain types of devices will put up
with almost anything in order to feed their habit, they will begin
pulling out all the stops.  Steve Jobs may eventually be able to claim
credit for ramping up the charge into a mobile computing/phone
experience saturated in and perhaps even dominated by commercialism.

  Steve


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