Palgrave Macmillan has published a pioneering handbook in marketing of heritage conservation services. This book, authored by Izabella Parowicz and entitled "Cultural Heritage Marketing - A Relationship Marketing Approach to Conservation Services", may be of interest to researchers and students of heritage conservation as well as to hands-on heritage conservators, especially to those offering their services to private customers.
About the book: Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice to offer an alternative to the classical transactional marketing approach. Instead, the author argues for the relationship marketing approach, promoted and adopted by the Nordic School of Service Marketing. Offering a startlingly rare, but logical and practical marketing approach, this book also provides food for thought for academics dealing with managerial and marketing aspects in the field of cultural heritage and cultural heritage services. About the author: Izabella Parowicz currently works at the Chair of Strategies for European Cultural Heritage, Europa-Universität Viadrina in Frankfurt (Oder), Germany. She researches arts administration, behavioural economics and managerial economics. Until 26th November, the eBook version is available at a special price (15 £/$/€). Coupon code: PCW18E For more details see: https://www.palgrave.com/gp/book/9783030002862 PD Dr. habil. Izabella Parowicz Europa-Universität Viadrina Professur für Denkmalkunde Gr. Scharrnstraße 59 15230 Frankfurt (Oder) http://denkmalpflege-viadrina.de/ ****** Unsubscribe by sending a message to [email protected] Searchable archives: http://cool.conservation-us.org/byform/mailing-lists/cdl/
