Tactile "Use-By Date" Label "enabling visually impaired consumers" invented
 Is this the end for use-by dates? Young inventor develops 'Bump Mark'
 label which can tell you whether your food is off with the swipe of a
 finger
http://www.dailymail.co.uk/news/article-2759902/Is-end-use-dates-Young-inven
tor-develops-Bump-Mark-label- tell-food-swipe-finger.html
     Solveiga Pakstaite's label changes texture as food inside packet
 goes off
     Sticker starts off smooth but over time develops bumps as gelatine
 decays
     The 22-year-old graduate was inspired after working with blind people
     She is the British winner of James Dyson Award for product design
     Miss Pakstaite has won £2,000 in prize money and has applied for a
 patent
 By Ben Spencer for the Daily Mail
 Published: 18:19 EST, 17 September 2014 | Updated: 18:52 EST, 17
 September 2014
 {Some texts are pix captions.}
 She is barely out of university, but a bright young inventor has come up
 with an idea that could spell the end of use-by dates on food.
 Solveiga Pakstaite, 22, has developed a label that changes texture as
 the food inside the packet goes off.
 The sticker, which contains gelatine, starts off smooth but over time
 develops bumps as the gelatine decays.
 How it works: The sticker, which contains gelatine, starts off smooth
 but over time develops bumps as the gelatine decays. A smooth label
 means the food is good to eat and a lumpy label shows it should go in
 the bin
 A smooth label means the food is good to eat and a lumpy label shows it
 should go in the bin - meaning someone can tell simply with a swipe of a
 finger whether their food is out of date.
 Miss Pakstaite, from Stevenage, Hertfordshire, said: 'I wanted to create
 a label that would change its texture over time to model the decay
 process of food and drink.
 'Why gelatine? Because it is a protein, so it decays at the same rate as
 protein-based foods like pork, milk and cheese.
 'And the gelatine can be adapted to match the expiry period of the food
 by altering the concentration.
 'So, the higher the concentration, the longer the gel will stay solid.
 The label simply copies what the food in the package is doing, so the
 expiry information is going to be far more accurate than a printed date.'
 Inventor: University graduate Solveiga Pakstaite, 22, pictured, has
 developed a label that changes texture as the food inside the packet
 goes off
 The graduate, whose Lithuanian parents are computer scientists, has
 applied for a patent for her idea and is talking to several firms about
 developing it commercially.
 If it is taken up, it could help to solve the vast waste problem created
 by inaccurate use-by dates. Seven million tons of food are thrown away
 every year in Britain, costing around £480 per family.
 Miss Pakstaite, who finished her degree in design and technology at
 Brunel University in London this summer, said her inspiration for the
 Bump Mark label came after working with blind people during her course.
 'I wanted to create a solution for enabling visually impaired consumers
 to gain expiry information about their food, as currently the only
 indication is a printed date,' she said.
 'From the start, I knew that the solution must appeal to sighted people
 also, because the sad reality is that new solutions only get implemented
 by companies if the benefits are useful to the majority.
 'This is why I worked to create a cheap solution that could be applied
 to existing food packages and also provides information that even
 sighted people haven't had access to before: information about the
 actual condition of food.'
 Miss Pakstaite is today announced as the British winner of the James
 Dyson Award for product design, winning £2,000 in prize money.
 She will now be entered into Dyson's international contest. The label's
 design went through more than 20 versions before it was submitted to the
 Dyson judges.
 Answer? The Bump Mark label could help to solve the vast waste problem
 created by inaccurate use-by dates. Seven million tons of food are
 thrown away every year in Britain, costing around £480 per family
 Last year a report by the Institution of Mechanical Engineers blamed
 use-by dates for the waste of edible food.
 It found up to half the food we buy in supermarkets goes in the bin
 despite much of it being perfectly edible.
 The report said: 'There is confusion over labelling and sell-by dates,
 with many people opting to throw away perfectly good food.'
 Comments (11)
 ...
 How wonderful! And the chemists at Cargill and Tyson will never figure
 out how to defeat the indicator and add the necessary chemical neutralizer.
 Good luck with the patent, I've had a couple, they just charge you more
 every year to keep it up and the moment you feel it's becoming too
 costly and dump it you suddenly see your item in the shops, repatented
 and manufactured by soeone else.
 ...
 If the gelatin decays at the same rate the product inside decays,
 doesn't that mean that the special labels must be EXACTLY the same age
 as the product, so unused labels must be thrown away daily, and replaced
 with fresh ones daily to coincide with the fresh produce?
 ...
 Having worked in a supermarket and witnessed first hand the disgusting
 amount of perfectly edible food that is thrown away( not only by
 supermarkets but by people who have been fooled into thinking a use by
 date is an accurate measure of freshness instead of using the senses
 that have worked so well for the last 50000 years) I can say that this
 is a brilliant idea and should definitely be implemented!
 Neato. I have seen dates get smeared and can no longer be read so I like
 this.
 Patent first then sell the product. Otherwise someone else will steal it.
 Clever Lady. But I use the senses I was given, Smell, touch and sight,
 wouldn't trust any of those use by dates, as they are usually so inaccurate.
 Very smart, but its easier and cheaper just to print a date on the
 label/box/packaging - If it's not broke, don't fix it.
 No thanks, looking at an expiration date is both faster and fail proof.
 Probably cheaper too than some silly gel that may or may not give an
 accurate prediction!
 ...
 (c) Associated Newspapers Ltd
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