Thanks, Mark. I haven't read beyond the first page, but it's a must- 
read. Don't know social cognitive theory, but the name has good  
elements. ;-)

Howard Rheingold [email protected] http://twitter.com/hrheingold
http://www.rheingold.com  http://www.smartmobs.com
http://vlog.rheingold.com
what it is ---> is --->up to us



On Mar 26, 2009, at 6:13 PM, Mark Elliott wrote:

> Haven't had a chance to read yet, but this looks interesting and of  
> relevance to this list (from 
> http://www.liebertonline.com/doi/abs/10.1089/cpb.2007.0109 
>  ):
>
> Learning Online Community Citizenship Behavior: A Socio-Cognitive  
> Model
> This study postulates personal and environmental factors as key  
> drivers of online community citizenship behavior (OCCB). OCCB  
> reveals that the individual chooses to perform a behavior that is  
> beneficial to others. Empirical results confirm the applicability of  
> social cognitive theory (SCT) in online communities.
>
> Anyone have any thoughts or experience with this type of research?
>
> Cheers,
> Mark
>
> -- 
> -----
> Mark Elliott, PhD
> Director, CollabForge pty ltd
> collaboration ~ mass collaboration ~ social software
> http://Collabforge.com ~ http://Mark-Elliott.net ~ http://MetaCollab.net
> Phone: 0421 978 501 (international callers: +614 21 978 501)
>
> >


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