I usually make it a point to establish the fact that our community existed
before the office, and the office became a touchpoint for that community
becoming stronger. Obviously that's not the case in all scenarios, but I'm
not so pushy to think that you can't have it the other way around. I just
don't think that it will happen as quickly, and the speed will vary based on
your end goals as well as what you have to work with.

Does the space matter? Certainly. The fact that people were able to get
together in physical space for the last 9 months led to the kinds of
production that merited us throwing a MASSIVE party this past weekend. That
party<http://www.indyhall.org/2008/06/27/lets-celebrate-innovation-with-isepta-and-ripit/>was
for our community to celebrate their success, and was helped hugely in
part by the contributions and support of the external community (IndyHall
was incurred almost zero cost, outside sponsorship raised enough money for
nearly 4 hours of open bar and free food for a couple hundred people).

I see coworking as a mechanism that greases the wheels and "accellerates
serendipity", whether that be in an office or in a cafe. With so much focus
put on the facilities, it's no surprise to me to see the kinds of response
that Micah left in his post. That's why the coworking we're interested in
isn't just the coworking that goes on at 32 strawberry street. A couple of
our members continue to organize Jelly events around the city. Our
leadership (myself and Geoff) are forging relationships with other
institutions in the interest of our community: when they want/need
something, we can help them achieve that faster.

In it's incredibly short life-span so far, Caroline Collective has done a
phenominal job of that same thing: embracing what everyone was *already up
to*, and finding ways to help them do it easier, faster, cheaper. They are
for the community, by the community. Caroline doesn't exist for Matthew, it
doesn't exist for Ned. Caroline exists for the city of Houston. I talked
about that a bit at their opening with
StartupHouston<http://www.startuphouston.com/2008/07/02/startuphouston-interviews-tara-hunt-and-alex-hillman-about-caroline-collective-opening/>.


Many of us are working towards similar goals. But unless we do a good job of
externally explaining *why* we're here besides being a desk sharing
facility, the story begins to fall apart.

Tony and I have had lengthy talks about the coworking definition and how
much it varies. And how much that variant is by design. And how IMPORTANT
the variants are. Coworking, to us, is philosophical and a construct within
which things can happen. Place is important. People are important. Community
is important. Collaboration is important. Openness. Etc.

Each variation takes these ingredients, loosely follows the recipe but
modifies it to taste, and then serves it to their community. That's what's
awesome. I think the question we're up against is, how much can the recipe
change before its a different recipe? You can have more than one type of
salad on the menu, but you can't mistake a salad for a steak. Last time I
checked, lettuce doesn't bleed. (If a botonist happens to be among us and
corrects me, I'm OK with that, you get my point).

So yes, Jacob, I agree that regardless of the definition, the results of our
definition should be consistant: people should *get* it. Right now, the
definition on the closest thing we have to a landing page is:

> *Coworking is cafe-like community/collaboration space for developers,
> writers and independents.*
> Or, it's like this: start with a shared office and add cafe culture.


Which worked when coworking was an embryo. We've all experienced things that
prove that it's SO much more. That pullquote needs to change to reflect the
ingredients. Right now, it's like a recipe that includes peanuts but doesn't
tell the consumer. And that's pretty dangerous for the brand that is driven
by all of our shared passions.

This global community is in the spotlight in a lot of ways. And still, a lot
of people are missing out. Even in places I did not expect: one of our
members was in SF for WWDC last month and when people asked him where he
worked, he said, at a Coworking space. People that lived in SF had NO idea
what coworking was about. He explained it (and well, to my best estimate)
and they got REALLY excited. We're lucky to have good ambassadors here, and
it's probably going to be helpful for the coworking leadership to unify on
some of this ambassador-ship.

Is co-leading next? Good leadership starts with good partnerships to begin
with, so really, this should be easy for us.

-Alex, IndyHall


-- 
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-- 
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Alex Hillman
im always developing something
digital: [EMAIL PROTECTED]
visual: www.dangerouslyawesome.com
local: www.indyhall.org


On Mon, Jul 7, 2008 at 2:23 PM, Jacob Sayles <[EMAIL PROTECTED]> wrote:

> Over the weekend I ran into this blog post: Three Rules of Why Coworking
> Sucks<http://learntoduck.com/three-rules/three-rules-of-why-coworking-sucks> 
> and was rather amused.  With all the rainbows and unicorns flying around in 
> the media on the topic of coworking I was happy to hear a dissenting voice. 
> Things got really interesting when I posted a comment and in response the 
> writer actually agreed with me.  His objection is that, in his view "most 
> coworking spaces have become tables and chairs".  It's a debate that runs to 
> the heart of what we are doing and I hope I did an adequate job of 
> distinguishing ourselves from a standard business center.
>  Having something to compare against actually makes the job of describing
> coworking a lot easier.  For example it's easier to describe "blue" as "not
> red, green, or yellow".
>
> I feel I've been getting better and better at explaining what it is we are
> trying to do and why we are doing it.  The interview I did on the Biznik
> blog<http://blog.biznik.com/2008/07/07/office-nomads-a-vibrant-community-that-we-can-be-part-of/>that
>  went live today does a pretty good job.  Defining "coworking" is a big
> topic and it's been explored at length... that's not what I'm asking.  Now
> that we've been doing this for awhile, I'm more interested to hear the real
> world stories of describing it to new folks.  How is everyone doing and how
> have you been making this distinction?
>
> Jacob Sayles
> Co-Founder & Janitor
> http://officenomads.com
> >
>

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