Unless you are creating a huge space and/or really running it like a
business where it can feel like a cafe or open space, it will usually
feel more like a private space/club/office and thus won't draw 30
students looking for free wifi or bring in bums or whatever. In the
eight months we've been open we are already at our third rate plan
setup and ended up with exactly the same thing as Citizen Space and
Indy Hall (minus the daily rate Alex offers). A few things we keep
repeating ourselves or have discovered :

1. This is not a café, it's usually a community, by the way it works
and by the way you find your members (unless you have a massive ad
campaign or great street level visibility) so A LOT of the "what ifs"
that come up in terms of abuse and needs have to be ignored. Largely
you will have a bunch of kindred souls in there, people you can trust
to at least be respectful of the space and not abuse what you are
offering. The honor system is the best thing to rely on, not adding
rules / pricing / plans, etc.

2. What people say they will like (and even what some pay for) and
what they actually use are two different things. A bunch of people
saying they would love to pay by the hour or even have the chance to
drop by free doesn't mean they'll do it much.

3. The one huge flexibility people want is to access the space at any
time. Other than the fact it just wasn't worth it to maintain the over
head of our points/hourly system(s) this is why we changed, people
want to be able to have a day that's from 3pm to 11pm or a week that
includes the weekend but not monday to wednesday or... We now have
fewer members but all have keys (some with reserved desks some
without). That's the BIG point for your "how do I get people to pay
for something that's free?" question, people might not pay for the
same thing that's free (although you'd be surprised at how many pay in
large part because they want the place to exist) but just having the
flexibility of staying later or coming on a saturday does make it
worth paying.

4. Unless you are running it as a business and making money out of it,
do not underestimate how annoying it can get to have to be there to
open the space. People with a stake (monthly fee) in it get into the
habit of using it, people with much lower stakes don't and you endup
showing up for not very much at all. Now that mostly everyone has a
key, I can go back to the "freelance lifestyle" of working the hours I
want and enjoying the space like all our members.

We do now (november actually, when the points system is completely
phased out) offer (mostly) free dropins but it's not because we see
huge demands, it's because we and our members want to have more people
coming by, a larger community, more activity and more diversity, even
if it ends up being very occasional, it's new life in the place. What
we've seen in terms of use at a pretty nominal $3/hour doesn't make us
think we'll be swamped with dropins and, as Tara mentioned, now that
our hours will be more random (ie when someone happens to be there) we
couldn't charge for that anyway. It is also, as was already mentioned,
a way to have people try the space / vibe and then signup for a paying
membership. Finally, we get a lot more people from out of town
dropping in for a few hours in the afternoon now that the system is
simpler.


Patrick
station-c.com
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