James,

betahouse in Cambridge is built around the web startup community,
where all the founders were active before we opened.  We have a few
freelancers and remote workers now, but the initial core group came
together through the extensive personal networks of the founders.

I see that you've got good goog placement for 'coworking worcester',
but many of the people you're looking for haven't been exposed to the
idea yet, so the challenge is getting the word out.  Local press is
good, and we also spent a lot of time explaining coworking at
networking events like Web Innovators, Ignite Boston, etc.

If you want to stop by betahouse and talk strategy some time, drop me
an email and we can work it out.

Also, you may want to update the page in the wiki with contact info:
http://coworking.pbwiki.com/CoworkingWorcester

Brian Del Vecchio   |   Virosity, Inc.   |   [email protected]   |   
617-899-0798



On Wed, Feb 4, 2009 at 5:55 PM, JR Moreau <[email protected]> wrote:
>
> Just curious to what best practices, if any are used to market a
> potential co-working space to a community of local freelancers? I live
> in Worcester, Massachusetts (Central, MA) and have some interest in a
> potential co-working space, but need at least 4 more to show interest
> and be good candidates in order to move forward.
>
> Obviously there are simple marketing techniques via social media and
> business networks, but I'm curious if anyone on here has come up with
> any other creative ideas in attractive potential co-workers.
> >
>

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