Hi,

- Don't count the free months in your calculations. It's a ramp up
time that wont come again next year so count everything as if you were
paying the 12 months, which you will do in the future.

- At $5/sqft what kind of furniture do you have? Where will the
outfitting of the space come from and if you have to pay for it how is
it figured in your monthly cost? For example our space was naked and
we have been paying 100s of dollars a month to payback the loan we
took to pay for outfitting like we wanted it. That adds to our
operating costs.

- If everyone has unlimited access, how do they get in? Everyone has a
key? Or do you count on yourself and/or partners to open the space?
Might be a good idea to start thinking how much it would cost if you
needed to pay someone. If everyone has keys, are you properly insured?
(needed for any setup but, in my opinion, even more if you have that
many people able to open the space (or forget to close it properly))
If you are insured, are they aware 60 people will have keys?

- Unless the member providing it is one of the founders, I would
suggest including internet fees in your operating numbers, even if
it's free for now. If that member goes, you might not get the same
free deal.

- How are you going to do invoicing and have you planned for the time
to handle it if needed? It's easy to plan on doing a bunch of things
yourself but it might get to be a bit much at some point and planning
your numbers to allow for paying someone is a good idea, especially
when invoicing 60 people regularly (unless you have a perfectly
automated system).

- How many tables do you have for those 60 members? What happens if
you have 30 tables and 40 people coming in a lot? Who leaves or is
turned back? Having 60 members at $50 with potential scheduling
conflicts might be more trouble than 30 members at $100...


As Tara said, the vast majority of space operators don't make money on
their spaces so the difference isn't us making loads of cash. Try to
envision all possible combinations and options for your space, we are
not making a lot (any?), you are benifitting from rent roughly half
what most are paying and using a pretty different model that from the
outside and without all the details seems open to some scheduling,
invoicing and space entry issues, all of which can affect how much you
should charge.

We are paying around $12/sqft and will possibly add a $100/125 a month
plan which is proportionnaly as cheap as your $50 so it's possible for
us too to arrive at numbers in your range. We just don't want to base
the whole model on it because of scaling issues and because we feel
some more established members are good for the space, hence the
Residents.


Patrick
http://station-c.com
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