I agree....great article.  Thanks Tara for the advice.  :-)

Mike



On 12/22/2009 11:18 AM, Tara Hunt wrote:
> Great article...only thing I would push back on is: "Give people what 
> they ask for"
>
> As many spaces have experienced, what people ask for and what the 
> actually want are two different things. CubeSpace in Portland suffered 
> because of this. People wanted offices and cubes and photocopiers and 
> their dedicated phonelines, etc. They worked with the local community 
> to determine that these things were in high demand. But when they 
> opened, they struggled to keep people in the space...most of them 
> headed over to Souk, which is mostly open space, has no dedicated 
> phonelines, limited copying/printing resources and very different from 
> what ppl filled out on the survey.
>
> At the end of the day, it isn't "Give people what they ask for" nor is 
> it "Force something you want on people" - it's something different. 
> Community. Understanding what people really need. Creating an 
> atmosphere. An experience. A reason for people to want to get out of 
> their PJ's and trudge over to a space to work with others. Hell, if 
> that is offices blended with open space, so be it. But the blend 
> doesn't always work - even when people have asked for it.
>
> T
>
> On Tue, Dec 22, 2009 at 1:45 PM, Clark Covington 
> <[email protected] <mailto:[email protected]>> wrote:
>
>     Hi,
>
>     Cowork space owner, and active reader of this Google Group here.  Let
>     me preface this note by explaining that I absolutely love this group.
>     It is a wonderfully rich well of knowledge that I dip into often as
>     the owner of a new coworking space. Many people in this group have
>     personally helped me including Mike from Ignition Alley, Tara via her
>     book Whuffie Factor from Citizen Space, and the folks at CoLab Orlando
>     to name just a few. So by no means am I trying to argue with those
>     that know far more about this concept than I. However, from what I’ve
>     seen the genuine need in what people are at least telling me they want
>     out of a workspace is the hybrid model of having both private offices
>     and common space.
>
>     I’ve written a blog post fleshing out my feelings about what people
>     really want in a coworking space here. After talking with dozens of
>     building owners, leasing agents, possible tenants, current tenants,
>     and other facility owners this post was my conclusion of where the
>     demand truly exists. If you have time over the holidays I’d be
>     thrilled if you’d give it a look.
>
>     
> http://clarkcovington.blogspot.com/2009/12/give-them-what-they-want-or-go-home.html
>
>     Thanks and Happy Holidays,
>     Clark Covington
>
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>
>
>
>
> -- 
> tara 'missrogue' hunt
>
> Book: The Whuffie Factor (http://www.thewhuffiefactor.com)
> Blog: HorsePigCow: Marketing Uncommon (http://horsepigcow.com)
> Twitter: http://www.twitter.com/missrogue
> phone: 514-679-2951
>
> --
>
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-- 
Mike Pihlman
TracyVirtualOffice
"A Coworking Community"
95 W. 11th Street, Suite 203
Tracy, CA 95376
Mobile: 209-608-4340
Web: TracyVirtualOffice.com
Twitter: @TracyVirtOffice
Skype:  tracyvirtualoffice1


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