Check out the work of prof. Saras Sarasvathy on "Effectuation." It's the
first academic description I've seen of what really happens in coworking;
replaces colloquialisms like 'accelerated serendipity' with a full blown
theory for incremental risk taking and exposure to like-minded stakeholders.

See my blog post on this – includes links to the original references:
http://davetroy.com/?p=866

I am working with the Maryland Department of Business and Economic
Development on fleshing out these ideas and ways to make "effectuation"
viral.

Would be happy to discuss coworking + economic development with anyone
off-list (or on).

Dave

-- 
Dave Troy
meet with me: http://bit.ly/davemtg
blog: www.davetroy.com (@davetroy)
community: www.beehivebaltimore.org (@bhivebmore)
investing: www.baltimoreangels.org (@baltimoreangels)
events: @TEDxMidAtlantic, @barcampbmore, @socialdevcamp
projects: www.twittervision.com, www.flickrvision.com
Partner, Roundhouse Technologies

On Fri, Feb 26, 2010 at 12:26 PM, Jeremy Neuner <[email protected]>wrote:

> Thanks Alex, I agree that some case studies would be important in
> validating the potential.  Mike Schinckel from Ignition Alley/Startup
> Atlanta contacted me off-list and mentioned that he's had some conversations
> with some ED folks who "get it".  He posed a really interesting question:
> "have you identified yourself as a new breed of economic development
> director by an identifiable name or perspective (I'm thinking of "branding"
> here?)"  I haven't (I no longer work for the city) nor do I know anyone who
> has.  But it's a really good idea.  We've had enough informal conversations
> to know that a range of people (elected officials, ED professionals,
> commercial realtors, incubator managers, service providers,and even a few
> stodgy VC's) are beginning to see a teensy bit of the light.
>
> Like Alex, I'd like to hear more from those of you who have tried (both
> successfully and not) to engage, broadly speaking, in the economic
> development conversation.  I've found that people are generally receptive to
> the idea.  But when the rubber meets the road, the programs and policy
> infrastructure simply do not accommodate our needs as a coworking space, nor
> the needs of the members that we serve.  Alex's example of Comcast is a
> really good case in point.
>
> Okay, hope to hear more from the list on this topic.  And I'm looking
> forward to meeting many of you at SXSW.
>
> Cheers,
> Jeremy
> http://nextspace.us/
>
> On Fri, Feb 26, 2010 at 8:32 AM, Alex Hillman <
> [email protected]> wrote:
>
>> Jeremy,
>>
>> Sounds like we've been having a lot of the same conversations! We've
>> always talked about IndyHall as a vehicle towards a bigger purpose, a slice
>> of the pie, the pie being "Making Philadelphia a better place to make a
>> living doing what you love".
>>
>> We've communicated with the city, as well as interacted with a number of
>> ED entities. Many of them had agendas similar to yours: giant business/job
>> attraction, minimal focus on retention, zero focus on small
>> business/individuals.
>>
>> We have laws in PA that actually "prohibit" the city from creating
>> gradated tax laws; everyone needs to be taxed the same. That is, of course,
>> unless a giant company like Comcast comes in bringing a few thousand jobs,
>> and then they get massive tax breaks from the city and the state.
>>
>> I've asked the Dept of Commerce "what kind of scale do we need to get an
>> exception like that?" and they don't have concrete answers. I agree
>> completely with Jeremy in the fact that there'd be a more stable tax base
>> for them if they focused on the same number in smaller, individuals that
>> have growth potential than a single company that could split town when their
>> tax abatement is over.
>>
>> It's hard to state the potential until we have some cases studied, so if
>> anyone else is doing work with their regions along these lines, I know I'd
>> love to hear more!!
>>
>> Thanks for bringing this up, and great article Jeremy!
>>
>> -Alex
>>
>> /ah
>> indyhall.org
>> coworking in philadelphia
>>
>>
>> On Wed, Feb 24, 2010 at 12:47 AM, Jeremy Neuner 
>> <[email protected]>wrote:
>>
>>> Hi All,
>>>
>>> Greetings from rainy Santa Cruz, California.  There's been a lot of good
>>> discussion lately about coworking as an economic development tool, including
>>> at the "state of coworking" meeting a couple of weeks ago in San Francisco.
>>> This is a subject that's been at the heart of NextSpace.  Before starting
>>> NextSpace, I was the city's economic development manager and my co-founder,
>>> Ryan Coonerty, was the mayor of Santa Cruz (he's still a sitting city
>>> council member and will begin his second term as mayor in November).  So
>>> we've always thought of coworking as "economic development by other means."
>>> I'm eager to hear more stories (both successes and failures) about how
>>> others in the coworking community have engaged their local/regional
>>> governments, particularly economic development officials.  I think it would
>>> be really interesting to hear from those of you outside the U.S. as well.
>>>
>>> Also, Ryan and I just had an article published in American City & County
>>> Magazine about how local/regional governments aren't doing enough to attract
>>> and retain small businesses.  And by "small business" we mean the 1- and
>>> 2-person companies that many coworking spaces cater to (aside: I was shocked
>>> to learn that a company can have upwards of 500 employees and still be
>>> considered a "small business" by the U.S. Small Business Administration).
>>> We argue that municipalities should, for example, try to attract/retain 200
>>> one-person businesses rather than one 200-person company.  Of course, we
>>> mention coworking as a potential strategy!  If you're interested, you can
>>> take a look at the article here:   http://bit.ly/awOJO4
>>>
>>> Meanwhile, thanks for all that you collectively do to ensure the success
>>> of "real" small businesses.....!
>>>
>>> Cheers,
>>> Jeremy
>>> http://nextspace.us/
>>>
>>>
>>>
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