I should add:

Citizen Space started out in a 1500ft2 space and it took about a year to
stabilize. Now at 3500ft2 and over a year into it, we aren't quite
stabilized. Rebecca had asked about spaces from 4-10k ft2. I don't know what
Coworking space across the country is bigger than 5k ft2 (other than
Caroline Collective), but that's a huge space to take on and fill to pay the
rent.

Even at $24/ft2 (the low end of SF real estate) = $8000/month for 4,000ft2 -
$20,000/month for 10kft2

Full disclosure...even at 3,500ft2, we can only really fit in 20 desks. We
are rarely at capacity. Our desks go for $425/month and we have, on average,
15 filled at a time - that's $6375/month income. Even with a HUGE break from
our landlord, we don't have much left over at the end of the month to go to
bills, savings, promotions, staff, etc.

And remember, we've been a pioneer space - meaning most people know about it
and we've been around since 2006 (almost 4 years now! omg). We've been
written up in multiple articles. People speak highly of us. Events happen
there all of the time. Etc. And we still struggle month to month.

I don't want to discourage people from starting coworking spaces ever, but
I'd encourage people to support the existing ones before seeing this as a
good space to go into for financial benefit. This movement - to me - is
about creating community spaces (necessary to the growth of our local small
businesses), not about becoming real estate moguls.

T

On Sun, Mar 21, 2010 at 5:04 PM, Heather <[email protected]> wrote:

> Tara - Thanks for this grounding perspective, specifically on starting
> a coworking space being a labor of love not a profitable venture, and
> that it isn't a "build it and they will come" type of venture.
>
> Like Rebecca, I've also been "tossing around" the idea of starting a
> coworking space, but in the far north suburbs of Chicago, because
> there simply isn't a facility like that up here. I've started a group
> called Envision Lake County with the thought that we'd getogether to
> collaborate once in a while at restaurants & coffee shops, and maybe a
> community would grow out of it that would all want to go in on a
> space. What you said validates some of my thought, and makes me feel
> more secure in slowing down the process of securing space early/
> quickly. I was looking to lease some space soon, thinking that "if I
> build it they will come", but I realize now I need to be more patient
> to ensure I don't make a bad business decision.
>
> So again, thanks for these thoughts - very grounding and real, and I
> appreciate it.
> -Heather
>
> On Mar 20, 5:05 pm, Tara Hunt <[email protected]> wrote:
> > My question would be:
> >
> > What is precipitating your need to start another space in SF?
> >
> > There are at least 3 in SOMA: Citizen Space (mine), PariSoma, Sandbox
> Suites
> > - two in Dogpatch: Hat Factory and Felicity 's new place - at least one
> in
> > the Mission...
> >
> > Not to mention the dozens of coffee shops that people are still very fond
> of
> > that seem to suit them well.
> >
> > If this is a business decision, let me tell you as a fellow SF coworking
> > space owner (and one of the pioneers), this is a labour of love, not a
> > profitable venture. Citizen Space is now fairly sustainable, but it's
> been
> > 3.5 years and a great deal of work and community building. I also don't
> > expect to get my $25k+ I've personally invested over the years back.
> >
> > If this is a need decision, fabulous, but it's better to have the need
> > yourself first and notice a community around you that is seriously
> lacking a
> > space. Coworking is not a build it and they will come situation. It's a
> > build a community and then a space may emerge (or may not) out of it.
> >
> > I don't want to make assumptions, but have you visited and worked/spent
> time
> > in any of the established coworking spaces in SF? I'd recommend trying
> them
> > all. We did a coworking space crawl in 2007 that was awesome. Rented a
> > biodiesel bus to hop around.
> >
> > Tara
> >
> > typed choppily on my Nexus One....
> >
> > On Mar 20, 2010 3:43 PM, "Rebecca Brian" <[email protected]>
> wrote:
> >
> > Hello!
> >
> > Thank you for welcoming me into your group. I'm in "catalyst" stage of
> > launching a coworking space in San Francisco. I'd love some advice on
> > some key questions if you have a moment.
> >
> > One of the most important things to figure out is where - multiple
> > locations already exist in SoMA, with more on the way. One is in the
> > Dogpatch. One in Berkeley. Emerging locations in the Mission.
> >
> > I put together a little poll to get your feedback - where needs it the
> > most? Downtown where the clients are? In one of the outer
> > neighborhoods like the Sunset? I'd love feedback, or feel free to
> > answer the poll directly at the blog we set up:www.whiteboardsuites.com.
> >
> > The second most important after location is, how big? The bigger it
> > is, the more potential profit, but the largest capital raise needed.
> > The smaller it is, the easier to get off the ground, but less room for
> > profit without expanding. What is ideal? 4k sqft? 6k? 10k?
> >
> > Thank you for any wise words.
> >
> > Best,
> >
> > Rebecca
> >
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-- 
tara 'missrogue' hunt

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