Apologies to Jay for swaying off topic.

Thanks for weighing in, Clay. I respect what you were trying to accomplish
and find it regrettable that I feel compelled to use such harsh language in
this forum.

I rather enjoyed your and Drew's presentations, and if the panel were simply
about the future of work, I might have very much enjoyed the panel as a
whole.

Gary's abuse of the word "coworking," however, was offensive to me and
should be to anyone who understands and espouses the values the word is
supposed to represent. He openly admitted to having hijacked the word for
his purposes, only after I pressed him on the subject myself. The notion
that "coworking is not colocation" is completely absurd; it's like saying a
bicycle doesn't need wheels to be a bicycle.

It was apparent to me that he had no problem abusing the word to help
promote his brand, and I found it most unfortunate that he was given such a
public forum to do so.

In terms of the future of work, I took away one very important and valuable
lesson: we as coworking space owners may not be able to rely upon the word
"coworking" to communicate what we do and what we represent in the future,
because more people like Gary may likely come along and attempt to pump the
word dry of all of its meaning for their own personal benefit.

An outside observer may be able to simply find this phenomenon interesting,
but I find it rather unfortunate and certainly something I would not be
complicit in perpetuating.

My hope is that such folk will come and go, and their words will be largely
ignored in the face of the larger movement.

On Mar 31, 2010 8:40 PM, "Clay Spinuzzi" <[email protected]> wrote:

Sorry to hear that you felt that way about the panel, Tony. I do want
to emphasize, though, that the panel was *not* on the future of
coworking. It was on "What coworking tells us about the future of
work."

So I wanted to get a wide set of perspectives on that topic. After
all, we've seen a wide set of perspectives on coworking here on the
Google Group, with not-for-profits, loss leaders, and for-profit
coworking spaces talking to each other. And in talking to Austin-area
proprietors and coworkers, I've seen similar differences in
perspective. Some people are in it for the community, some are in it
for the networking and subcontracting opportunities, and some are just
relieved that they don't have to manage an office and buy the toilet
paper. Maybe some of these aren't kosher motivations for coworking
from the movement's perspective, but that's what people are telling
me. And from what I've seen on the Google Group, the coworking
community is big enough to handle these differences in perspectives.

The most controversial panelist was Gary Swart of oDesk, partially
because, as he said, he disagreed with how the rest of us defined
coworking. He was really talking about virtual teams, and so he talked
about business value rather than community values, efficiency rather
than support, and business relationships rather than real
relationships. And he said in the Q&A that "we don't care where our
people work." That's a shocker if you think he's talking about
coworking. But once you realize that he's talking about virtual teams,
things snap into place: the more virtual teaming happens, the more
people will search for places where they prefer to work, places where
they can recover the sorts of relationships that virtual teams can't
provide. Places like coworking spaces. It's no coincidence that the
coworking spaces I've visited are filled with members of virtual
teams, telecommuters, and entrepeneurs. And that's why I decided to
include Gary.

In any case, I regret that the panel came off as an atrocity and an
insult to you. My intention was to connect coworking to a heritage, to
demonstrate how it fit larger trends of work, and to see what it tells
us about how those trends will evolve. I still think the panel
accomplished that.

For those who didn't see my portion of the panel, the slides are here:
<http://spinuzzi.blogspot.com/2010/03/sxswi-what-coworking-tells-us-
about.html>. See what you think, and don't hesitate to comment. CS



On Mar 31, 6:24 pm, Tony Bacigalupo <[email protected]> wrote:
> The coworking summit was v...
> Email: [email protected]
> Phone: (888) 823-3494

>
>
>
> On Wed, Mar 31, 2010 at 5:58 PM, Jay <[email protected]> wrote:
> > I was unable to go to...
> > [email protected]<coworking%[email protected]>
<coworking%2bunsubscr...@googlegroups .com>

> > .
> > For more options, visit this group at
> >http://groups.google.com/group/coworking?hl=en.
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