Hello all! C4 Workspace also got some media (TV) coverage last week. We were approached by the local ABC affiliate in June about doing a story on us. In late June they came out, did some interviews, shot some B-roll and actually spent a lot of time in the space. They found out about us from our (in trade) ad and profile in the local Natural Awakenings magazine. The piece aired on my birthday, July 14, and I found out about it while on vacation via FB and TW posts from members. Very cool and a great opportunity for exposure. We've had three new memberships from it, a neighboring town Econ Dev director stop by, etc.
More interesting for the coworking community (in the US at least) is why the station wanted to do the story (besides coworking being an awesome concept.) Four times a year television stations across the US conduct a "sweeps" month. They attempt to drive their audience ratings up so they can (artificially) set their advertising rates. Often it's whacky stories, sometimes not even from the local community. But they would much rather have local stories that are easy to report on - one location, one day - to edit into a 3 minute package. And they like to make the story "exclusive" so that the promo that airs for the story is totally different than any other station. So, if you are in the US plan to pitch your local stations a story about your space in the month previous to the sweeps month. Sweeps months are November, February, May and July. This is pretty much a once a year opportunity since stations won't want a coworking story every sweeps period. I would pitch the lowest rated Big 3 network first; ABC, CBS, NBC - then go after the WB, CW, Fox, etc. Be ready with your three main talking points in mind and go back to them as often as possible (I didn't :-( ). They will become the sound bites. Invite as many members to the space as you can so they can get some potential "15 seconds of fame". Here's a link - http://www.ksat.com/jobs/24265680/detail.html#video Mea Culpa - I screwed up the historical timeline. I stated in the story that "coworking" started in Paris (as a Jelly). Don't know how that factoid got in my head. Apologies to Amit and Brad for not crediting either of them for anything. (Hat Factory, Hat Factory, Hat Factory, Hat Factory) Cheers! Todd O'Neill Catalyst C4 Workspace San Antonio Texas -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
