Hey everyone,

Today, I’m kicking off a grand experiment. Actually, it’s more of a hundred
grand experiment.

As was touched on in an earlier thread, New York City’s not an easy place to
open a coworking space. To put together the money we’ll need, we’re pulling
out all the stops.

That plan is wildly diverse, opening up every practical channel we can
conceive so long as it doesn’t detract from the integrity of the community
(my personal integrity, however, is in play, which I’ll discuss in a
moment).

New Work City’s new space is being financed through the following methods:

   - Its own cash on hand (proceeds from assisting with the design, planning
   and launch of the Hive at 55 and profit from membership payments over the
   first 18 months)
   - A big loan from Darrell Silver, one of our most loyal and successful
   members (his awesome blog post about it: http://bit.ly/cU3eCe)
   - Prepayments from existing members
   - Friendly-term loans from friends & family
   - Taking dares for money (seriously -- http://mydunktank.com/nwc)
   - Sponsorship of new programming in the space

Today, we’re adding a big piece to our arsenal -- Kickstarter.

Kickstarter’s NYC-based and has developed a fantastic reputation for helping
fund some great world-improving projects in a way that helps everyone to
feel more like participants and less like anonymous donors.

If developing a community and doing good things through coworking builds
social capital, this is an experiment in converting that social capital to
financial capital.

I’m really excited to see how it all unfolds.

As always, I’ll be sharing the experience along the way. When it’s all said
and done, when the space is open and the finances are stabilized and I’ve
caught up on sleep, I’ll share with you a recap of all my experiences about
what worked and what didn’t.

Indeed, all of NWC 2.0 is intended to be a prototype that others can learn
from. Everything we do, including all our successes and failures, should be
of value to people starting and running similar spaces everywhere.

*If you want to help us in that effort, the Kickstarter page is here:
http://bit.ly/nwckick*

Help me spread the word-- the more support we get here, the more of a
statement we can make that what we are doing is something that people want
and need and believe in.

Thanks to everyone who’s been such a help and inspiration on here. I look
forward to continuing to contribute to this group as much as possible along
the way, so we can all collectively make a difference together.

Let me know your thoughts!

Cheers,
Tony
----------------------------------------------------------------------------------------
New Work City - People who can work anywhere work here.
Web:   http://nwc.co
Blog:  http://nwc2.tumblr.com
Twitter: http://twitter.com/nwc
 <http://twitter.com/nwc>Meetup: http://meetup.com/coworking-nyc
Address: 394 Broadway, Fifth Floor
Help NWC build its new home. Support us on Kickstarter!
http://bit.ly/nwckick

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