Hi Jesse, We are in the same situation. I work at Boulder Digital Arts as a Marketing and Customer Service Associate and we will be opening the doors to our new coworking space on February 3rd with an open house party. From what I've been reading about press releases, one thing that works is to tie what you are promoting into a larger trend. Coworking is a trend that is growing. We are working with Metzger to create a press release, and I was thinking of suggesting they use the recent global coworking survey findings to create a story worth reading. I worked at one of the top weekly papers in the nation, The Stranger, and they never used press releases. However, they did pick up on local buzz and trends and then create stories from that. My thinking has always been, why should a random person care about what you are promoting? Well, a lot of people don't even know what coworking is, if you could help people understand that and tie your coworking space into a larger trend, you'd have a jackpot of a press release.
I'll let you know how are release comes out. Audrey Klammer www.boulderdigitalarts.com On Jan 6, 2011, at 10:16 AM, Jesse L. Jones wrote: > Good Morning, > > > I'm writing a press release as we prepare to open the doors to our new > facility, The Working Place. I'm hung up on what the headline for such a > story should be. Has anyone else issued press releases for the opening of > their space, what headline (if any) did you include, and what kind of > response did you receive from the media? > > > Thanks!!! > > > > Jesse L Jones > > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
