Hey Michael,

What is it about this space that attracts you to it versus the others?
What's uniquely valuable about it?

-Alex

/ah
indyhall.org
coworking in philadelphia


On Sun, Feb 13, 2011 at 6:22 PM, Michael <[email protected]> wrote:

> Hi everyone, I've been lurking on this discussion list for a few
> months now but wanted to introduce myself. I'm Mike, and I cowork at a
> coworking space called The Bourse in New Haven. The space is beautiful
> and enormous, and I've been working closely with the owners to help
> create an online presence and buzz around it. We just opened late
> December of last year. Check out our website at
> http://www.boursenewhaven.com
>
> While New Haven is a huge startup city, it's still a comparatively
> small city population, and we're "competing" (I use quotes for a lack
> of a better term, we really want everyone to succeed) amongst a really
> well-run and established coworking space called The Grove that is
> literally just down the street, as well the many startup incubator
> spaces in the area and great coffeeshops/free wi-fi areas.
>
> The owners have tried to distinguish The Bourse amongst the
> "competition" by offering a little more anonymity and less rigorous
> vetting to become a member (no interviews to get in, no forced
> workshop sessions and teambuilding for members). By no means do we
> want a total lack of community or collaboration, but we'd rather have
> it happen naturally for those who want it.
>
> After 3 months, we still have practically no members. And I will admit
> that the owners did break a cardinal coworking rule in setting up the
> space before organizing a core group of members. They were blessed to
> own a multi-story historic commerical building, and converted an
> unused floor of their building into The Bourse. Now, they're
> struggling to find people who are willing to take a chance and work in
> a very large and quiet/empty space until we hit a critical mass. We're
> marketing as best as we can, both online and in person, trying to
> partner with chamber of commerce, Yale, and other organizations that
> make sense, and we've brought someone on board to organize and hold
> monthly "bootcamp" workshops and events to just get people in the
> door.
>
> The discussions that have gone on this list have been extremely
> helpful to us as we trial by fire. I so want this space to be
> successful, as do the owners obviously, but they definitely suffer
> from lack of resources (they run and manage other businesses in their
> building) and the STRONG desire to be profitable.
>
> To all the space owners out there, what were critical factors for you
> in reaching your "breakeven" number of members? What else can we do to
> attract a core group of members. How have you dealt with other
> coworking spaces that may be closeby?
>
> Mike K. Nguyen
> http://www.mknonline.com
> [email protected]
>
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