For my part, I think coworking is bringing something very powerful for
the future of work : a new professional attitude, based on openess
towards others and readiness for the unexpected.

Jean-Yves Huwart
Coworking Europe 2010 conference

On Mar 7, 8:03 pm, Jeannine <[email protected]> wrote:
> I really don't mean that question in any kind of hostile way, I really
> am curious, because it comes up a lot.  And I don't think I know what
> people mean when they say that.  Honest, no hidden agendas, no secret
> trap to be sprung, I am just puzzled by it.
>
> To stick with your analogy, in the 70s a beanbag chair (known then as
> a Sacco, man am I old)  was wildly fashionable but by no means
> everyone had one -- it was something of a statement.  Now it is still
> the case that not everybody has one, because not everybody likes them
> -- but they are surely mainstream it seems to me.   Everybody knows
> where to get one and what they look like, you don't have to explain
> them.
>
> Right now I think coworking is wildly popular and fashionable.  But by
> no means does everybody do it, and not everybody knows where to find a
> space.  I think we are certainly verging on that, though, and in
> fairly short order (5 years, maybe?) it will be part of the cultural
> heritage (YMMV depending on where you are in the world of course).
> But I don't think myself that it will be a challenge to ordinary
> commercial real estate, any more than bean bags became the prevailing
> model of seating. It will change and influence ordinary real estate
> (and high time, too).  But replace it?  I personally doubt it.
>
> I think coworking is rising along with some other things for reasons
> independent of it as a movement:  I think the way we think about work
> was dictated in large part by the technology of the Industrial
> Revolution and for many good and valid reasons.  We are it seems to me
> witnessing the transition dictated by the Information Revolution and
> the way we think about work is changing to suit the available
> technology, as it always has.
>
> Which way it will change is anybody's guess but (just as with the
> Industrial Revolution) the people who will shape the change are not
> the people who choose for it:  the pioneers, the information workers,
> the office nomads.  The people who will truly shape the change are Joe
> the Plumber and Bill the Welder, Sue the Bookkeeper and Anne the maker
> of handbags.  If it doesn't work for people who did not choose it but
> had it thrust upon them,it won't go.
>
> Jeannine
>
> On Mar 7, 7:00 pm, CoCoMSP <[email protected]> wrote:
>
> > Regarding the question of mainstream, the word itself is useless,
> > unless we're searching for some kind of external affirmation from the
> > broader culture.
>
> > But I think most of us would agree that coworking spaces offer a high-
> > quality alternative to traditional workspaces, home offices and coffee
> > shops. If "mainstream" means that coworking is made available to more
> > people, then I'm all for it. Let's share the wealth.
>
> > Someone I know who is in the commercial furniture business put it this
> > way: back in the 70s, cubicles became the "dominant design" of
> > workspaces. And that happened for a number of reasons, many of them
> > positive at the time. Now that cubicle farms are in serious decline,
> > what will be the dominant design (or designs) of the future? I'd like
> > to think that coworking (or some descendant of coworking) has a good
> > shot at filling the gap.

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