Some of you may have already seen this, but I wanted to make sure that I shared it here:
http://www.scribd.com/doc/60102928/IndyViews We’re always introspective, but we do it most when we’re thinking about growth. Our new house project <http://village.indyhall.org> put us into that mode in a pretty heavy way in the last 6 months, and we wanted something to help us understand our membership better as we thought about who might live in the house. What we ended up with was verbal reinforcement of goals and values, which are the tools we use for hard decision making around growth efforts. Especially with the complexities of the house, I see this as an extremely valuable set of tools to have freshly renewed. Also, we’re headed into a redesign of our branding and our website, putting a heavy heavy focus on “member stories” as the primary method of communicating Indy Hall. This research project reinforced that the stories members tell are the most compelling, and they’re so consistant with our “planned” marketing message that we want them to take center stage. It’s a complicated and kinda risky project to pull off, but I think the result is going to be fantastic. Finally, I personally think that more coworking spaces should be conducting their own research. We’re going to publish our research framework to try to spur more things like this from other coworking crews. This draft is "initial findings". We're not done, we wanted to share sooner than later. -Alex /ah indyhall.org coworking in philadelphia -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
