Alex, this is really timely! I'm working on restructuring the memberships at Tech Liminal, and was thinking about introductory free offers - but, after looking at your article and seeing in writing some of the same things my free trial customers have been saying, I'm going to look at other alternatives.
Cheers, Anca. On Wed, Dec 21, 2011 at 8:54 AM, Alex Hillman <dangerouslyawes...@gmail.com>wrote: > There's a few opinions out there. > > Mine is: if you plan to charge, *charge day one*. Converting free > memberships to paying memberships is a bigger hurdle than you think. How > would someone value something that is free one day, but costs money the > next? > > Alternatively, offer something OTHER than your normal membership for free, > and provide paid membership as an actual upgrade. > > http://dangerouslyawesome.com/2010/06/a-case-against-free-trial-coworking/ > > The coworking space in this story has since grown to be extremely > successful and is actually in the midst of an expansion. > > -Alex > > /ah > indyhall.org > coworking in philadelphia > > > > On Wed, Dec 21, 2011 at 11:42 AM, Joshua Marpet < > jmar...@datadevastation.com> wrote: > >> There was a hackerspace that offered free memberships to people. Some >> people took them as intended, as introductions, and as a hook. (The first >> taste is always free!!!) ;) >> >> Some people, who with no money involved, were not invested, took it the >> wrong way, and did physical damage to the space. It didn't start off that >> way, but as with many entrepreneurs, they trusted the community, and >> thought most people in the community were like them, devoted to furthering >> said community. Unfortunately, sometimes trust is misplaced. >> >> So once these malicious jack-wagons got away with a little mess, then a >> bigger, mess, then an unscheduled party, then they trashed the place. >> >> Look, I'm not saying don't do it. Just don't give them 24/7 access till >> they're known and they've started paying. My $.02 >> >> Joshua >> On Wed, Dec 21, 2011 at 11:01 AM, Andrea Cook < >> andrea.gayle.c...@gmail.com> wrote: >> >>> We are planning on offering a free month membership for January in hopes >>> to spur on community interest in our cowork space. >>> Anyone have any suggestions or words of warning for us before we spread >>> the news??? >>> Pls share! >>> >>> - Andrea Cook >>> >>> www.facebook.com/CoworkSpace >>> >>> The Midas Center Cowork Space >>> Golden Synergy Available! >>> >>> >>> -- >>> You received this message because you are subscribed to the Google >>> Groups "Coworking" group. >>> To post to this group, send email to coworking@googlegroups.com. >>> To unsubscribe from this group, send email to >>> coworking+unsubscr...@googlegroups.com. >>> For more options, visit this group at >>> http://groups.google.com/group/coworking?hl=en. >>> >> >> -- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To post to this group, send email to coworking@googlegroups.com. >> To unsubscribe from this group, send email to >> coworking+unsubscr...@googlegroups.com. >> For more options, visit this group at >> http://groups.google.com/group/coworking?hl=en. >> > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to coworking@googlegroups.com. > To unsubscribe from this group, send email to > coworking+unsubscr...@googlegroups.com. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- -=-=-=- Anca Mosoiu | Tech Liminal a...@techliminal.com (510) 220-6660 (cell) Twitter: techliminal -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to coworking@googlegroups.com. To unsubscribe from this group, send email to coworking+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
