¡Hola David, bienvenido al fabuloso mundo del mercadeo de Coworking! I opened a small coworking space in Panama City, in it´s Old Quarter, we have 10 seats and around 20 members in different plans.
What worked for me was, basically, creating a service for an existing market: my small number of friends who where working from home as freelancers, be it on webdesign or graphic design. I got around 7 members going this route and they referred my place to aprox. 4 o 5 new people each, so the word was spread out. Slowly, i got my first 10 members that should be your objective too. >From there, i began to experiment using either Google Ads, Facebook Ads, posting on my blog and linking from Twitter and Facebook. Then I tried some Radio Ads and stuff. What I can tell you is that if you advertise in conventional media, you will get a lot of leads asking questions or coming to see the place, the problem is that must of them are tied to conventions like private office space, renting per hour or just using the conference room and then leaving. This won´t do if you´re trying to create a community around your space, as Alex always says. Instead, you should try to network as much as possible, go to other people or groups meetings, try hosting events on your space, volunteer to speak about coworking at events, etc. You have to reach the small percentage of people who "gets" this idea and are desperate for a solution to their problem. We are the solution to their problem; the key here is finding these people, the right people. Shoot me an email to continue discussing this in spanish: [email protected] H On Wed, Jan 18, 2012 at 4:08 AM, <[email protected]> wrote: > Today's Topic Summary > > Group: http://groups.google.com/group/coworking/topics > > - Spreading the Concept <#134f01358a85a7d5_group_thread_0> [1 Update] > > Spreading the > Concept<http://groups.google.com/group/coworking/t/2a51da70058ac693> > > David Otalvaro <[email protected]> Jan 17 08:54AM -0800 > > I'd hate to use the term "evangelizing" because of the religious > implications, but one of the greatest barriers I have encountered is > educating people on the concepto of coworking. This has been a real > challenge to get people on board. I'm aware of the alternatives > Jelly's (We are active participants in #JELLYWEEK 2012), Events, etc. > But I am curious about how others have entered in developing markets. > > Our Coworking Space is located in Cali, Colombia and after a few false > starts we've launched in Jan2012 to coincide with #JELLYWEEK.this is > only our second Jelly Day (We've opted for a WeekLong Jelly) but have > seen since our publicity campaign (Mosty social media, and previous > contacts) that people are a bit reluctant because they are not aware > of the concept. We've also send informative campaigns, (read > powerpoint presentation via slideshare, and reference to youtube > videos). So to all coworking spaces abroad, how have you spread the > word? > > > I appreciate any feedback > > David > Coworking Tequendama > http://coworkcali.com > @coworkcali > > > > You received this message because you are subscribed to the Google Group > coworking. > You can post via email <[email protected]>. > To unsubscribe from this group, > send<[email protected]>an empty message. > For more options, visit <http://groups.google.com/group/coworking/topics>this > group. > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To post to this group, send email to [email protected]. > To unsubscribe from this group, send email to > [email protected]. > For more options, visit this group at > http://groups.google.com/group/coworking?hl=en. > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
