Something I've observed in our relatively new coworking space (almost a 
year old!) is that many members originally join for pragmatic reasons - 
treating it as office space. They realize the benefits of the community 
over time, if at all. In fact, whether people make that transition is the 
best indicator of whether people will be around for the long haul.

We're trying to find ways to personalize our signup process - to start 
things off on the right foot and make signup feel less /transactional/ and 
more welcoming and personal.

Do you have any special welcome process in your space? Membership card? 
Does anyone do a 'welcome packet'? I think we could get local businesses 
(coffeeshops, the pizza place, arthouse theater) to underwrite or even 
donate gift certificates for something like that, but does that have the 
wrong feel?

Austin Storm
Brick & Mortar

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