Office Nomads is also in the process of a website redesign (wowsa - so exciting!), and have been thinking about the same aspects that y'all are focusing on. For what it's worth, I'll add in my list:
1. Show what your space looks like (and I'll echo Alex's recommendations highly - photos without people in them or stock photography that isn't actually of your space should be avoided). It helps people become familiar with your space before they walk in the door, which can make walking in feel a little less of a surprise. :) 2. Explain what your community/space is about, but as briefly as you can. This is the challenge for us in our redesign right now - our website is chock-full of lots of language that I'm working hard to trim down. 2a. A sub-item here would be to explain who you ARE, not what you're not. Focus on the positive and give people entry points - not reasons to stay away. 3. Inviting people to see what it's all about is absolutely key. That's the biggest element we're looking to incorporate into our new site. That's not 7, but these three points are the centerpieces around which we're working to redesign. Good luck all! On Tue, Jun 18, 2013 at 8:50 AM, Alex Hillman <[email protected]>wrote: > For what its worth, our primary call to action is the tour, not the day > pass. The tour does an infinitely better job of selling membership, with > zero risk or cost to them. Day passes tend to be scheduled by the > occasional visitor, not the prospective member. > > In fact, we have better long term retention from people who come in for a > tour before joining than people who "know" they want to join from the > website. > > -Alex > > > > -- > /ah > indyhall.org > > > On Tue, Jun 18, 2013 at 11:45 AM, Piotr Grabowski > <[email protected]>wrote: > >> @Nicolas - I rather thought about 7 as a happy number :) >> >> Thank you guys for feedback and you Alex for having even a post on your >> blog ready for me ;) 3P - People Place Purpose idea looks really clear on >> your website. >> >> So surely the first 1-2-3's are: >> 1. space with photos (with something going on) and its location >> 2. people descriptions with photos >> 3. costs >> >> What do you think can be the most effective value adeed for the person >> who has never visited you (maybe even have never heard about coworking) >> when entering your website. The one I found on Alex's website ( >> indyhall.org) is one-day free-trial pass. It's exactly the same what we >> were using, but I'm looking for even stronger stimullus for "get your ass >> up and visit us". Any experiences, experiments here with converting website >> visits into physical visits? >> >> >> On Tue, Jun 18, 2013 at 5:28 PM, Nicolas Bergé <[email protected]> wrote: >> >>> Like the 7 Sins... >>> >>> I see our website like our first doors to our community. A majority of >>> members went to the website before entering the space. Why ? Some to >>> confirm an impression, other to see how the space looks like, another to >>> see who the members look like... If one can grasp something more than just >>> basic informations, you'll succeed... slashpurpose is excellent (I remember >>> I was sad when Alex told me about it for it (the movement) wasn't in >>> French... maybe I should tell them...), so are pictures of members *doing* >>> coworking, and so on... >>> >>> Nicolas Bergé >>> Les Satellites >>> >>> -- >>> Visit this forum on the web at http://discuss.coworking.com >>> --- >>> You received this message because you are subscribed to the Google >>> Groups "Coworking" group. >>> To unsubscribe from this group and stop receiving emails from it, send >>> an email to [email protected]. >>> For more options, visit https://groups.google.com/groups/opt_out. >>> >>> >>> >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected]. >> For more options, visit https://groups.google.com/groups/opt_out. >> >> >> > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/groups/opt_out. > > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
