Robert,

I'm going to use the term "genuine coworking space" in a few parts of this
reply. I've been using this term lately to distinguish between the kind of
spaces that I know you and I have vs when a space that calls themselves
coworking (especially now that the word is gaining traction and it's
hip/cool/marketable), but they are really an executive suite, business
centre, or touchdown space that doesn't foster a community or encourage
collaboration.

So, how would you feel if there were suddenly 700 more genuine coworking
spaces opened in the USA? That would be cool, wouldn't it? Globally we've
been growing at a pretty fast rate.

And how would you feel if there were another 10 genuine coworking spaces
that suddenly opened in your city? To me that would be cool too, but then
again I am a huge advocate for the power of working collectively with other
coworking spaces to raise the profile of coworking across a region (city,
province/state, country, etc), and more spaces means more options for
freelancers, since every space is unique.

If they are simply slapping on the term coworking or rebranding as a
coworking space without exhibiting the core values of coworking, then they
simply aren't a coworking space and their new name or branding won't make
them so.   If someone is looking for a genuine coworking space and goes to
one of these 700 spaces that are essentially a wolf in sheep's clothing,
then either they'll think that's coworking and that's it, or they'll move
on to try another space, and that's up to the individual to interpret what
they do/need/want.

Yeah, it irks me that there are spaces that call themselves coworking and
aren't genuine coworking spaces. We've got some heavy hitters here in
Toronto who do that. They aren't going to change, though. It's a great
marketing opportunity for them, and some of them have seemingly unlimited
funds to throw at it.  In the end that will probably benefit those of us
who are genuine coworking spaces, and certainly for those who are looking
to work from  genuine coworking spaces.

That said, many incubators and accelerators are VC funded, and if their
model simply isn't working, then they are more likely to pay out the lease
or negotiate an early end and close their doors rather than waste money to
change models to a different industry. That's a business decision, not a
community decision.

As for the event you listed, I would contact them and offer your speaking
services to join the panel discussion. We had that here, where the business
incubators meetup was having a discussion about the best practices for
coworking, and one of my fellow coworking space owners was invited to the
event. She asked who from the coworking community was on the panel, and the
organiser said there wasn't anyone. She laughed and said "how can you have
a discussion about coworking best practices if you don't have anyone from
the coworking community on the panel?"  Shortly thereafter, I was invited
to sit on the panel, as the sole genuine coworking space owner/operator.  I
say we should crash those parties and talks and meetups and networking
events, and always be the voice to clearly define what a coworking space is
and how it differs from other kinds of spaces. Tell them, right there at
their own event, and then ask how you can help and offer collaboration so
that everyone has a chance at success in the end. If they see you're
willing to collaborate, maybe they'll be more inclined to as well.
r.


*____________________
rachel young
*[email protected]

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On 28 August 2013 23:54, Robert Petrusz <[email protected]>wrote:

>
> http://www.businessweek.com/articles/2013-03-14/waiting-for-the-accelerator-bubble-to-pop
>
> At the upcoming "Triangle Entrepreneurship Week"  there is a panel
> presentation on "Co-working in the Triangle". The panelists are all
> accelerators or incubators. None of the local coworking spaces are invited
> to participate.
>
> Here is something I apparently worry about more than other coworking space
> owners: last I heard there were almost 700 incubators in America.
> "Incubators" are now not so cool anymore, so lots of folks seem to be
> switching to an "acclerator model". Its not clear that they will do any
> better than incubators that failed.
>
> Is anyone else worried that SEVEN HUNDRED incubators & accelerators in
> america could suddenly decide that they need to become coworking spaces?!
> There are also about 700 coworking spaces in america. Imagine a world where
> every single coworking space was suddenly competing with an
> incubator/accelerator that was funded by the local city/chamber of
> commerce/university/VC community.
>
> These new entrants can cause lots of trouble, especially in small markets
> where they can outspend a small coworking space by a factor of 10, easily.
>
> Anyone else pondering these types of issues?
>
> Robert
> Bull City Coworking
>
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