I agree with Alex. However, I would add a third item to his list of challenges: 
3) Other poorly run co working spaces.

The biggest battle we fight is one of awareness. So, a great Coworking space 
across the street from yours will only help your business - but a poorly run 
space (disorganized, dirty, without a clear mission) is the biggest danger of 
all. If a person has a bad experience in a poorly run Coworking space, not only 
will they be lost to the "cause" but so will their friends/network as they 
spread the poison of their bad experience.

This is why I do not hesitate to answer questions from any Coworking space 
operator who asks for my help. They are only competition if they get it wrong.

Benjamin

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