If I can just add the voice of experience here:  I changed the name of a 
space after it already had members, about a year ago.  I did it because the 
name was just not catching on, nobody was using it except actually in the 
contract.  

So I changed it.  I don't think I even announced the change, I just started 
using a different name.  And as Alex predicts, apparently nobody noticed. 
 They just started using the new name.

That's not totally true:  the government noticed.  They called me up and 
told me to file form whateveritis to register a trade name.

That was the total net response.

It's just like adopting a kitten:  eventually it will tell you its True 
Name if you are patient.  Don't worry about that. :-)

Cheers,

Jeannine
On Thursday, February 20, 2014 7:06:57 AM UTC+1, Job Sonnentag wrote:
>
> About a year ago I decided to start a coworking space here in Alaska. I 
> figured it needed a name, so that it could grow and be referenced. That 
> name is CrankSpace. As luck would have it, one of the first things I 
> realized, was that I actually didn't want to start a space, I wanted to 
> build a community. And eventually, when our community needed it, we would 
> find a location to house it. 
>
> So a year has gone by and we have a name which presumes we have the one 
> thing we actually don't - space - and, I feel, vocalizes a value I don't 
> see in that one thing. At least not direct value.
>
> My question is this: Does it matter? I would love for it to be a community 
> decision, but despite being at it for almost a year, we don't have much of 
> an active one yet. I feel I'm losing connection with the name because it 
> promotes values I don't believe in and fear it having a negative impact. My 
> fear in changing it is loss in recognition, perceived flakiness or lack of 
> viability. Not sure what to do with this one.
>
> *TL:DR* - I feel our name doesn't fit our goals anymore. Does it matter?
>
> Job
>

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