If I can just add the voice of experience here: I changed the name of a space after it already had members, about a year ago. I did it because the name was just not catching on, nobody was using it except actually in the contract.
So I changed it. I don't think I even announced the change, I just started using a different name. And as Alex predicts, apparently nobody noticed. They just started using the new name. That's not totally true: the government noticed. They called me up and told me to file form whateveritis to register a trade name. That was the total net response. It's just like adopting a kitten: eventually it will tell you its True Name if you are patient. Don't worry about that. :-) Cheers, Jeannine On Thursday, February 20, 2014 7:06:57 AM UTC+1, Job Sonnentag wrote: > > About a year ago I decided to start a coworking space here in Alaska. I > figured it needed a name, so that it could grow and be referenced. That > name is CrankSpace. As luck would have it, one of the first things I > realized, was that I actually didn't want to start a space, I wanted to > build a community. And eventually, when our community needed it, we would > find a location to house it. > > So a year has gone by and we have a name which presumes we have the one > thing we actually don't - space - and, I feel, vocalizes a value I don't > see in that one thing. At least not direct value. > > My question is this: Does it matter? I would love for it to be a community > decision, but despite being at it for almost a year, we don't have much of > an active one yet. I feel I'm losing connection with the name because it > promotes values I don't believe in and fear it having a negative impact. My > fear in changing it is loss in recognition, perceived flakiness or lack of > viability. Not sure what to do with this one. > > *TL:DR* - I feel our name doesn't fit our goals anymore. Does it matter? > > Job > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.

