This sounds *ridiculously* familiar. This was us a little more than a year ago. In addition to launching without an established community, we opened up with "punchcard" rates ($xx for y days to use whenever they want), which didn't encourage any sort of regular usage.
We took extreme measures to combat five months of loneliness: We switched up to a membership based system, promoted the hell of it, and had a "membership drive" week: Free for everyone for a solid week, and members who signed up during that week got 50% off their membership for the first six months. I can't say whether or not that will work in all situations, but it was what finally got us a good, solid crew of 13 members coming in on a regular basis. From that point on, we've had continual 7-10% growth each month. On Tuesday, June 17, 2014 7:56:27 PM UTC-4, Tamara Acosta wrote: > > Hello community, > > I am just opening the first coworking space in Merida Yucatán (mexico) ( > www.nodocowork.com) > > We are just 3 weeks of starting with this great project but struggling > with the first members to sign in. They come, they try the coworking, get > great reviews from them but then I don´t get them to come pack and decide > to pay. How did you all managed with this? We are starting to organize > different events to create more community bunds which I hope it works. > > One thing I am not liking is that when they come and try it out there is > nobody but me working here so they don´t really feel like coworking. I was > thinking to invite like brand embassadors to work from here during one week > and on that week invite all the interested people on coworking to give it a > try, to feel the real coworking effect and then "if you pay in the next few > days you get a week for free" Any other suggestions? I am still waiting for > the first coworker to open the dance floor! > > Thanks a lot, > > Tamara > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
