Yes, makes sense. I am not sure I would want a business to come in and just advertise their product. You live and you learn right? Thanks Alex.
Jessica On Thursday, October 2, 2014 2:21:22 PM UTC-4, Alex Hillman wrote: > > *"We do all the same marketing Tyler mentioned, plus announce them at our > monthly happy hour. One idea that I tried unsuccessfully was inviting a > partner to do a quick preso of their own to the happy hour group about > their product and discount. Seemed like a great way to create a personal > connection - the partner loved it, got to talk directly with interested > members, etc. - but it just didn't feel right in the moment. I could read > my members' faces and they felt like they were being held captive for an > advertising campaign. So we won't be doing that again :)”* > > An alternative to this that we’ve done very successfully is encouraging > the partner to TEACH something, or give actionable advice, rather than use > that time to talk about themselves. > > Most people don’t like a sales pitch, but they DO like learning things > that can help them in their lives and their businesses. When a vendor > shares something useful, it not only keeps your members interested but also > helps establish their trust in the vendor, and helps the vendor become a > “go-to” resource (which turns into recommendations, etc). > > Many vendors who pitch us wanting to reach our members aren’t willing to > put in even a little bit of time to earn our members’ trust, but ALL of the > ones who do have built strong connections into the community and are often > recommended by members over and over and over. Way, way more effective than > the yawn-worthy sales pitch! > > -Alex > > > > On Thu, Oct 2, 2014 at 2:06 PM, Lisa Anne Logan <[email protected] > <javascript:>> wrote: > >> Hi Jessica, >> >> +1 to Tyler's approach - it works out well. We do a few 'personal' >> services like gym, but mostly focus on business service discounts. I >> occasionally ask our members what services they're using, and then I pick a >> few from that list to approach about a discount. Just position yourself as >> an influencer amongst a great group of candidates in their target market, >> and detail the internal marketing you'll do, and they're usually happy to >> offer something. >> >> We do all the same marketing Tyler mentioned, plus announce them at our >> monthly happy hour. One idea that I tried *unsuccessfully* was inviting >> a partner to do a quick preso of their own to the happy hour group about >> their product and discount. Seemed like a great way to create a personal >> connection - the partner loved it, got to talk directly with interested >> members, etc. - but it just didn't feel right in the moment. I could read >> my members' faces and they felt like they were being held captive for an >> advertising campaign. So we won't be doing that again :) >> >> >> On Friday, September 26, 2014 8:40:31 AM UTC-7, Jessica Hill wrote: >>> >>> Good Morning, >>> >>> >>> We starting to think about creating perks (discounts from local >>> businesses, and services) for our members. Do any of you have this at your >>> coworking spaces? I am not exactly sure how go about asking businesses for >>> discounts for our members especially since we are so new. >>> >>> Thanks! >>> >>> Jessica >>> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> To unsubscribe from this group and stop receiving emails from it, send an >> email to [email protected] <javascript:>. >> For more options, visit https://groups.google.com/d/optout. >> > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
