I agree with Jacob. You dodged a bullet. 



How much does your community know about the situation? I’d be asking them what 
makes sense for rewards, not us! 




Pre-selling membership is one of the best things you can do (3-6 months of 
prepaid membership can really help build a warchest). But what else do they 
care about? 




It’s easy to overthink crowdfunding in terms of “rewards”, and even cripple 
your fund by needing to “pay out” those rewards in complicated, costly ways 
that take you away from your main community focus. Instead, tune in closer to 
what your community cares about and like Jacob said, use this shitbag 
landlord’s move as a rallying cry to bring people together. 





While not a kickstarter-style crowdfunding effort, I can share how each time 
we’ve needed money beyond our savings for growth we've turned to our community 
rather than a traditional bank financing. In each case, we had members offer us 
loans (amounts ranged from $8k-$30k). 




In ALL cases, we signed a promissory note that said that we would begin paying 
back the loan at a minimum monthly payment starting 1 year from the loan date 
(our conservative projections helped make sure that wasn’t an over-promise. 




But most interestingly was when we talked about what they wanted in return. 
Doing some basic math using standard interest rates of a loan in the hundreds 
or thousands of dollars, the interest earned would be pretty negligible. While 
we could bake that into our payback, we instead offered a conversation with 
that member, asking “Here’s what you’d earn in interest over the payback 
period. Is there something of similar value to you that we can provide instead 
of adding interest to our payments?”




In all cases we agreed to 0% interest, and focused on something that was 
personally valuable to them. All of our supporters were community members who 
had already gotten some value from being a part of the community (their 
business had grown, they’d learned new skills, etc) so they saw growing Indy 
Hall as a way to perpetuate that value and “pay it forward”.




It also helps that I’ve been willing to put some of my own money in at times on 
essentially the same terms. Anything you’d ask of them, ask yourself, is that 
something YOU would do?




-Alex

On Tue, Nov 4, 2014 at 11:39 AM, Jacob Sayles <[email protected]>
wrote:

> Some landlords don't get it.  The first place we looked at took 3 months of
> negotiation and the guy was throwing all sorts of weird stuff at us like
> being worried people would sleep on the couches.  He wanted us to make sure
> the place was empty by 8 every night.  We walked away and it was the right
> move.  You might have grounds to push back, but you might not want to.
> It really sucks that it's going down like this, but a crisis can really
> rally and forge a community. Now that you have been open for a few months,
> have some good stories, and an identity, it will be easier to find the next
> space and they will understand what you are doing so you can avoid this
> sort of thing.
> It might not seem like it right now, but you are in a really good position.
> Jacob
> On Mon, Nov 3, 2014 at 6:08 PM, Harman Grewal <[email protected]> wrote:
>> Hello Everyone,
>>
>> I haven't posted in the Coworking group for quite a while but I have
>> frequented the topics as often as possible and whatever I've read has
>> ALWAYS been helpful. My friend and I have recently started a coworking
>> space in Brampton in August of this year. Being the first coworking space
>> in Brampton, our expectations were exceeded with the amount of traction we
>> were gaining in our local community. Events were happening, people were
>> slowly signing up...things were good. However, down the line our landlord
>> became very unsettled with coworking and what it entailed. We hoped that
>> after seeing the publicity we were getting his building and after talking
>> to community stakeholders he might understand what coworking is and its
>> benefits but that wasn't the case. We received a formal cease and desist
>> about a month ago and still don't know what we did wrong. The lease stated
>> "general coworking" , rent was always paid and none of the terms of the
>> agreement were broken. Fast forward, our community is left waiting for us
>> to move into our new space. We're back to the coffee shops lol.
>>
>> To help with paying for the transition and to ensure that this doesn't
>> happen again we're going to be crowdfunding. We're going to be using
>> Indiegogo as well. What I wanted to find out was if anyone here has been
>> involved with crowdfunding or has done crowdfunding themselves? What
>> tips/advice/guidance could you provide to ensuring a successful campaign?
>> What types of perks should we offer? and Where should we be focusing our
>> efforts?
>>
>> Any info would be greatly appreciated :)
>>
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