hello guys, did a brief research sharing some of my findings.... A research was conducted by the hbr(harvard business review) using with about 50 executives at a pharmaceuticals company who were responsible for nearly $1 billion in annual sales. They wanted to increase sales but didn’t know what behaviors would help. To understand that sociometric badges were deployed which tracked how these executives talked to one another, who talks to whom & for how long, how they moved around the office space & where they spent how much time.
The data collected over some weeks showed that when a salesperson increased interactions with coworkers on other teams—that is*, increased exploration—by 10%, his or her sales also grew by 10%. *The firm in response to that, changed space to get their sales staff running into colleagues from other departments. They used the idea of a centralized cafe to get the coworkers to interact with each other. At the time, the company had roughly one coffee machine for every six employees and the same people used the same machines every day. The only interaction which happened was within the department. To change this system, the company invested several hundred thousand dollars to rip out the coffee stations and build fewer, bigger ones—just one for every 120 employees, creating bigger cafeterias for the employees. In the quarter which followed, sales rose by 20%, or $200 million, quickly justifying the capital investment in the redesign. One has to understand placing strategic coffee machines can be easily seen as development nodes which are used in urban planning. Development nodes basically are geographic points where economic or social resources/activities are concentrated for the benefit of a community by pulling people & resources together within a close distance. Nodes therefore facilitate in community building & development. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
