I just asked the same thing of my cowork community, small but growing. 
Although not even close to statistically relevant numbers, all of them said 
proximity to food and beverage were paramount - meaning a very short car 
ride and/or walk to was best. 

- 43% proximity to food and beverage
- 29% parking availability
- 14% easy access in/out of parking lot; and commute time
- 0% access to I-35 (the highway arterial) - boy I was wrong about this one!

Now Alex and many others advocate for pop-up coworks and I've done that 
pretty consistently through the past year and it hasn't gleaned as much as 
I would have expected.  I've had more luck with a Meetup that brought 
together cowork mornings and other types of events together under one 
umbrella, as a community builder.  I'm in a community that doesn't know 
coworking (we're outside of Austin, home to 27 cowork spaces) and the past 
year has been an educational and advocacy period. Of the 4 major cities in 
this county, two have viable downtowns, but all are cost prohibitive.  I'm 
considering the location of large neighborhoods that have work at home 
populations and just today, tapped into that community via Facebook. (25% 
of our cowork community is from that area).

I also chose the city (of Round Rock) because it has a vibrant economic 
community (and I'm a member of their Chamber). The city and Chamber had 
been considering a cowork space for years, but dropped it and it had a 
jelly for a few years, that petered out in 2012 (which we're trying to 
revive).

My approach to starting a cowork is like farming: seed community members 
grow other members.

Jen
www.EngageCowork.com

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