Aaron: A quick note on churn. *Churn is not always a bad thing. *Let me explain!
You mentioned one of your goals is to decrease churn: >* Churn - getting people to stay is important. We use baremetrics.com to watch this. Right now we're a bit high at 14% - 7 months & 4 days). We've been at roughly 10% for awhile. Perhaps it might be best to measure why people are leaving instead of just the sheer number of people leaving. If your churn is 14% and they are all leaving because they have flourished in your environment -- isn't that something you strive for? This churn would be a result of your customers being successful and growing along with your decision not to accommodate companies with more than X employees. This is not only a good thing -- it is a GREAT thing. This statistic (how many companies graduate from your coworking space because they have flourished) is great for marketing your coworking space and services. It is a statistic to be encouraged and not discouraged. However, if your churn is due to customers leaving because they do not see the value in the services you provide -- this is a problem and yes, you need to pay attention to this statistic. As with any company providing a service, you need to ensure your customers are receiving value. Limiting their growth due to a wrongly identified KPI, I am sure is not your intention. Wishing you all the best, Janice Caillet ~ ~ ~ ~ Janice Caillet Founder & Chief Catalyst iStartup.cc <http://istartup.cc/> +1.617.874.6923 Our Mission To assist individuals, teams, organizations and communities to turn on and realize their potential. -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
