Elias, our friends at Shareable just posted a mega list of marketing advice
from across the community, including one of my own contribution at the top.
http://www.shareable.net/blog/16-creative-ways-to-market-your-coworking-space

Here's mine, excerpted:

*1. Get to Know People Outside of the Coworking Space - Alex Hillman,
co-founder of Indy Hall <http://www.indyhall.org/>*

Go outside. Literally, go outside. Stop trying to get people to walk into
your coworking space as the first step to discovering you. Most of the
people who are ideal members for coworking aren't actively looking for an
office, so expecting them to walk in off the street or even sign up for a
tour is crazypants.

Get to know people on their own turf. Where do those people already gather
in your city/town/village? It might be coffee shops...but it also might not
be. Try focusing outside of the obvious "business" meetups - explore all
kinds of activity based communities. Within them, you're bound to find
people who have similar goals and values, even among different professions.

Then participate in those communities instead of just trying to sell them
on coworking. Bring people together. Add value. Earn trust. If you already
have some members in your coworking space, invite them to come along. Help
cross pollinate the communities you get involved in.

When people ask how you all know each other - bam. "We're all a part of
Indy Hall." What's that? "Have you ever worked from home...and felt like
being alone was hurting your productivity...."


-Alex

On Wednesday, November 25, 2015, Elias Park <[email protected]>
wrote:

> Congrats Ramon!
>
> Can I ask, If I am prepping to open my coworking space in California, what
> kind of promo can u advise on?
>
> My main goal is to get people IN. We need that energy/atmosphere in order
> to be a coworking space.
>
> Did you do any promos to get your first people in?
>
>
> On Tuesday, November 24, 2015 at 7:43:48 PM UTC-8, Ramon Suarez wrote:
>>
>> Thanks :)
>>
>> Ramon Suarez
>> Serendipity Accelerator, Betacowork
>> Author: http://coworkinghandbook.com
>> email & hangouts: [email protected]
>> Phone: +3227376769
>> GSM: +32497556284
>> Twitter:http://twitter.com/ramonsuarez
>> Skype: ramonsuarez
>> Try coworking: http://betacowork.com/try
>>
>>
>> On Nov 25, 2015 04:19, "Alex Hillman" <[email protected]> wrote:
>>
>>> Congrats on #5 Ramon!!
>>>
>>> On Tuesday, November 24, 2015, Ramon Suarez <[email protected]>
>>> wrote:
>>>
>>>> Hi all,
>>>>
>>>> We turned 5 last week and decided to share some stats. We hope they are
>>>> useful to you:
>>>> http://www.betacowork.com/5-years-of-betacowork-the-numbers/
>>>>
>>>> This infographic has the highlights of the data:
>>>>
>>>> <http://www.betacowork.com/5-years-of-betacowork-the-numbers/>
>>>> Coworkingly yours,​
>>>>
>>>> Ramon Suarez
>>>> Serendipity Accelerator, Betacowork
>>>> Author: http://coworkinghandbook.com
>>>> email & hangouts: [email protected]
>>>> Phone: +3227376769
>>>> GSM: +32497556284
>>>> Twitter:http://twitter.com/ramonsuarez
>>>> Skype: ramonsuarez
>>>> Try coworking: http://betacowork.com
>>>>
>>>> <http://betacowork.com/free-coworking-tryout/?utm_source=email&utm_medium=468x60_banner&utm_content=girl-home&utm_campaign=ramon-signature>
>>>>
>>>> --
>>>> Visit this forum on the web at http://discuss.coworking.com
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>>>>
>>>
>>>
>>> --
>>> ------------------
>>> The #1 mistake in community building is doing it by yourself.
>>> Join the list: http://coworkingweekly.com
>>> Listen to the podcast: http://dangerouslyawesome.com/podcast
>>>
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-- 
------------------
The #1 mistake in community building is doing it by yourself.
Join the list: http://coworkingweekly.com
Listen to the podcast: http://dangerouslyawesome.com/podcast

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