Congrats on this opp!

Have you built a quick biz plan/pro forma to see what kind of #'s are
required? That'll help dictate whether you'll do a JV or management
agreement. In general, I think you should build in payment for your tech
and you, but you might consider a base payment/management fee plus a % of
the upside, whether that's thru equity or just gross revenue (a la
franchises)


*JEROME CHANG*

*www.BLANKSPACES.com <http://www.BLANKSPACES.com>*
On Wed, Apr 6, 2016 at 10:39 AM, Tom Lewis <[email protected]> wrote:

> Saw someone bumped an old thread about JVs and it's prompted me to reach
> out for some help/advice/thoughts about a major opportunity I have right
> now.  All opinions welcome!
>
> So, as many of you know, I run The Guild in Bath, UK- 3500 sq ft-
> established 2013- 150 members.  Full with a waiting list and negotiating on
> a new 12k space to grow into.  My obsession is automating all the boring
> stuff so my team can concentrate on making our members day from the moment
> they walk in.  I have never written a line of code in my life, and I use
> the miracle of Zapier together with a billion cloud based tools (most
> notably Nexudus and Podio).
>
> I've now got to the point where this place runs so well without me I don't
> actually need to come here.  I'm spending most of my time trying to open
> Guilds elsewhere, but it's a tough call right now here in the UK, which is
> having a major commercial property boom alongside a crazy law which allows
> anyone with a commercial property to convert it to residential without
> needing permission- so transferring rare commercial property into red hot
> residential property at a time that the UK is in a major residential
> bubble.  It's made property deals incredibly difficult for us, and more so
> given that there's now an added dimension here in Bath- developers are
> going crazy for student developments (we're a two university city), and
> even more commercial properties/offices are going away forever.
>
> Anyway, in the midst of all this I've been approached by someone who wants
> to do something with me .  This guy is major league.  I can't say who, but
> you will have heard of him- he's founder and head of a global fashion
> brand.  He came in when we opened and stayed in touch.  He's got a property
> fund, and specialises in creating mixed use developments (residential,
> hotels, offices, leisure on one site).
>
> So, this guy has aquired a plot of land and wants me to come up with a
> concept for a hub within a development they are proposing.  The inference
> is that if we can build something together in this first plot, then we'll
> be popping up whenever they develop other sites.  So whereas now it's a
> office, a hotel, a restaurant and a cinema, in future he'd drop in all that
> plus a Guild.
>
> I know the plot and the area is ripe for a coworking space.  The demand
> isn't an issue, and the model I've built here is sound.  It's a 9000 sq ft
> space, with 5m height in some areas, and that's all I've been given.
> Before we go any further, he's asked me what I'd do with it and on what
> basis.  I know these guys have worked on shared revenue/JV basis before,
> but I don't know on what exact basis, so I'm keen to come up with a
> sensible proposal.
>
> Given all that, does anyone have any similar experience, or advice on what
> to suggest.  Assume I know all my numbers, so that's not an issue, and
> profitability isn't an issue.  I don't have any capital, or the covenant to
> sign a straight lease, and this guy can help with both of those, either by
> providing a capital contribution or guaranteeing lease finance etc.  In
> return, I'm guessing we should create an SPV and do a profitability/equity
> split, right?  What I'm not so sure on is how that should work- should I
> build in payment for myself and my tech or should I leave that out as
> that'll shake out in the profit share, otherwise I'm double dipping?
> Should we go for rent free or would the landlord expect a rent from the SPV
> even though they are an equity partner?
>
> As I say, I appreciate this is something I need to get more formal advice
> on, but thought I'd just throw it out there, in case anyone can help with
> ideas or advice, or if there's anyone out there who could sell me some
> time/knowledge.
>
> Cheers
>
> Tom
>
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