People who pay for coworking are paying for some things, from tangible material 
objects to human values. I like asking people before maybe starting something 
new, "What would you pay for? Why? How much do you want that, on a scale of 1 
to 5? How much would you pay for _______ which has that?" $ is a way to show 
value and whether we will lose or gain $. And align $ goals with community 
goals, always.

For example, in choosing a location, there are lots of office features, lots of 
reasons why.

You can group people into various groups; some people will want views and 
conference rooms, some people will want natural light and people sitting 
nearby, etc. The 'why' will be non-objects: feelings or actions. You can refine 
how you interpret what your people think they want and how you group their 
wants over time. (User experience; customer personas; cultural anthropology is 
what this is called.)

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