> > *Prepare to be a broken record. It's okay - most people haven't heard your > story yet, so get used to the feeling of "haven't I said this enough > already?"*
This sums up your marketing plan for the next 5, even 10+ years. No matter how many times you think you've told your story, no matter how many ads you've run, cards you've handed out, networking events you've attended, you are always - ALWAYS going to hear "I just heard about you. Are you new? How long have you been open?" even after 5 or more years. There's a marketing maxim that says you have to tell people 7 times before they hear you. I think that's a bare minimum these days. *Glen Ferguson* Phone: 301-732-5165 Email: [email protected] Website: https://www.coworkfrederick.com Address: 122 E Patrick St, Frederick, MD 21701 On Tue, Aug 1, 2017 at 8:10 PM, Alex Hillman <[email protected]> wrote: > This is about as good as coworking press gets. Excellent quotes and it's > especially good that member voices dominate. > > I would do a lot of signal boosting, and go out of your way to thank the > journo for what they did well. > > Why? Because relationships matter (duh). And more importantly, one piece > of press generally won't have much impact. > > My experience and philosophy is that press is good for two things: *getting > more press, and community morale*. > > But that's about it. > > It CAN help with your credibility. It's valuable to have people other than > you telling part of your story. It's valuable to be in the zeitgeist. > > But in terms of growing your community, press needs to be just one of MANY > touchpoints for somebody before they walk in the door, and often, is one of > the least influential. Celebrate it, but don't over-weight it. > > * So with that in mind, I would focus now on getting to know this writer, > and other local writers. Use this press to get more press. Prepare to be a > broken record. It's okay - most people haven't heard your story yet, so get > used to the feeling of "haven't I said this enough already?"* > > My approach to building press relationships is long-view. I don't pitch > stories until I know what stories they WANT. I do my homework to find out > their take & their worldview (aka what do the pieces they write have in > common? Do I fit that narrative, and how?) > > Find out what kinds of stories do they WANT to cover, or do they think > their editor wants to print? I like to make it clear to any journo that I'm > working with that I view my job as making them look good with a great story. > > I also use this as an opportunity to give them background context that > they might not have, or be able to think about, during a normal "interview" > setting. > > Use this experience to figure out how your story connects with their > audience. > > Oh, and frame your first piece of print. You'll be glad you did 10 years > later, trust me ;) > > And whatever you did to get that first piece, keep that up!! > > -Alex > > On Aug 1, 2017, 12:15 PM -0400, [email protected], wrote: > > Hey there; > > Couple things. Out third Pop-Up coworking day in our town of Hinesburg > made the front page of the local paper. Wow! http://www. > burlingtonfreepress.com/story/money/2017/07/26/co-working- > country-hinesburg-church-hosts-digital-nomads/509298001/ > > So, any tips on making the most of this? Right now, I'm concurrently > working on the biz plan and connecting with possible location owners / > co-developers, and building an active community of people that want to help > make this happen. > > Our next event is 8/22. So, if anyone happens to be in the Burlington, VT > area then, come and visit! http://vermontcoworking.eventbrite.com. > > Kindly, > Wayne Maceyka > @hinesburgHUB > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > > -- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/d/optout. > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
