Hey Hector,

Don't take this the wrong way, but this looks like a brilliant piece of 
guerrilla marketing to get coworking space owners/managers to look at your 
product, and doesn't look so much like a topic that coworking space 
owners/managers would get excited about discussing. Do you have any links 
to some of the passionate debates about this on the other social media 
platforms so I can get a sense about what makes this a meaningful topic for 
us to engage in? Right now it sounds like a topic about how you design your 
premium product that you're trying to market to coworking spaces.

Thanks!

Will

On Monday, August 27, 2018 at 4:42:53 PM UTC+2, Hector Kolonas wrote:
>
> Hey all! As the debate about the best way to describe our platform has 
> spread across a fair number of coworking groups on fb, I wanted to also get 
> some feedback from you, the amazing google group :)
>
> *The question:*
>
> The debate over the last few weeks, as we redesigned our new homepage 
> <https://included.co/>, is what resonates better with other coworking 
> spaces.
>
> When referring to our platform, should we be saying it's a '*whitelabel 
> member benefits platform*' or a '*brandable member benefits platform*'?
>
> A third contender was also 'unbranded member benefits platform'.
>
> So I ask you, fellow coworking enthusiasts, which do you ❤️/🤬 and why?
>
> *Background story: *
>
> We recently announced that included.co was 'going invisible 
> <https://included.co/going-invisible/>'. 
>
>  
>
> Ideally we're allowing our platform to be completely integrated within 
> coworking space software/websites/apps without mentioning our company 
> anywhere.
>
>
> I go into some of the reasons behind this decision in the announcement 
> above, but the short-and-sweet version is this:
>
>  
>
> *As we exist to empower entrepreneurship through communities like yours, 
>> it's therefore your brand that matters, and not ours.*
>
>
> *Thanks again for your feedback, and for running amazing entrepreneurial 
> communities! *
>
> *If there are any other questions or critical feedback you'd like to share 
> please do, and I'll do my best to address them. *
>

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