Experts ask media to boost Community Radio Movement

October 14, 2008
New Delhi: Have you ever heard anybody calling radio an 'Idiot Box'? Never.
Yet Radio experience in India has mostly been from the gigantic broadcasting
house, All India Radio (AIR). The recently emerged FM radios are only
cosmetic boredom, like TVs, to the concept of development of grassroots of
population.
The conference on 'Community Radio: Practices and Possibilities' at Indira
Gandhi National Open University (IGNOU) recently discussed a plethora of
issues dogging the grassroots and lamented the current state of Indian
Community Radio (CR) movement started way back in 1951 during India's
initial Plan years.
Indian Media drew most flak for ignoring a movement very core in the concept
of democracy and development of a nation.
"They should have prioritized the CR movement and its processes of how to
create awareness among umpteen communities about their rights,
opportunities, vocational expertise, knowledge and the need to avail
themselves of these. They should have concertedly raised region and
issue-specific CRs addressing target communities, with a view to improving
their living condition. Instead, what the post-Independent Indian media did
was far removed from the necessity of development journalism". This was what
irked the speakers at the conference.

The Government Policy of Community Radio, 2002 promised to set up over 4,000
CRs, but till date India only set up 45, that too mostly in public sector.
Compare this with its 35-year-old neighbour - Bangladesh' feat. It already
charted 140 CRs to boast of. The Bangladesh Government officially adopted a
CR policy only in 2008, in response to the World Bank vision for "a world
free of poverty".
Former Information Commissioner Dr. O.P. Kejriwal stressed, "Though our
generation speaks of globalization, we rather need more focus on
globalization. So along with broadcasting, we need narrow casting. If we
adapt modern broadcast technologies for local broadcasts, we have community
radio, where we have communities participating not only as broadcasters but
as listeners too."
Lauding the efforts of the School, Vice Chancellor Professor V.N.
Rajasekharan Pillai said, "Community Radio programme is a new tool for
information dissemination at the grassroots level. It fits well in the
IGNOU's larger aim of improving the quality of life of the masses. It's
probable that Community Radios go on to revolutionize not only developing
countries, but also the developed nations where underprivileged and
marginalized communities still exist."
Former director of IGNOU's nerve center - Electronic Media Production Centre
(EMPC), Dr. R. Sreedhar, who currently is Director of Commonwealth
Educational Media Centre in Asia (CEMCA), identified the basic problems in
development of CRs in India.
He said, "The lack of media literacy, training and professionalism have been
basic hurdles in disseminating awareness programmes of the Community Radio."
Dr. Sreedhar also explained how easy is it to generate fund for making the
CRs self-sufficient, even without any outside funding.
Suman Basnet, South Asian regional director of World Association of
Community Radio Broadcasters or Association Mundial De Radio Comunitarias
(AMARC) narrated highlights of evolution of CR and said, "India is the first
country in South Asia to have an independent CR policy. Miracles of
community radio broadcasting are just waiting to happen. A conglomerate of
over 4,000 community radios in 115 countries, AMARC is only eager to
hand-hold genuine Indian efforts to solidify the CR movement in South Asia."
The conference was actively participated by a large number of activists, who
came from across the country and were vibrant about the movement. Following
what UNDP Regional Communication Adviser Mrs. Surekha Suberwal hoped for
growth of the medium.

The conference ended with a number of recommendations as under:

- The Community Radio functionaries have to adopt enabling policies for
relevant interactive sustainable CRs to empower communities.
- For that, they should disseminate community-specific education through
their CRs.
- State legal authorities must help in spreading awareness.
- State funding apart, CRs must be able to generate funds within the ambit
of functions. Funding also will be available from UNDP, AMARC and
CEMCA.
- The functionaries must accommodate and educate future trained hands for
running and owning CRs, for which CEMCA has already announced 150 annual
scholarships for capable students of IGNOU's Certificate Programme in CR.
- There cannot be one solution to deal with issues, nor one uniform code for
all communities.
- Local knowledge, geographical indication in health products, herbals
medicines, must be promoted through CRs.

http://www.indiaedunews.net/Universities/Experts_ask_media_to_boost_Community_Radio_Movement_6315/



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