Community Radio and Empowerment

Bonita Aleaz

Community radio is supposed to
empower the marginalised and
give them a voice. Given the lack
of objective outputs by which to
measure the outcome, it is
necessary to look at the subjective
aspects of its impact. A study of
short-lived community radio
project in West Bengal illustrates
how it became so central to the
self-representation of the people
and how it managed to overcome
the divide between the
programme and the listener.

Efforts to 'empower' the marginalised sections of the country
have taken well known, at the same time, circuitous routes.
During the debate surrounding broadcast policy in India
(2007) attention was drawn towards the multifarious uses of
'community radio' not only as a means of communicating
location-specific information for development of the
communities/areas but also in eliciting the elusive voices of
the marginalised, specially the women.

The Institute of Mass Communication Film and Television
Studies of the University of Kalyani started a radio
programme 'Kalyani' under the government's communication
policy which allowed universities to run radio programmes for
the benefit of rural masses. The programme ran for almost a
whole year from December 2004- September 2005. Even though
the policy on community radio of the Ministry of Information
and Broadcasting was brought into effect in 2006, the
programme launched by the Institute actually preceded the
policy itself. The intention was to run the programme in such
a way that a 'community of listeners' would automatically
build around it.

The rector/honorary secretary of the institute, Shyamal
Sengupta (interviewed 2 April 2008) described in great detail
the objectives behind the broadcast venture. The erstwhile
vice chancellor of Kalyani University, Nityananda Saha and
his successor Alok Banerjee were the prime movers behind the
endeavour. The objective was to engage the students,
affiliated with the department of mass communications, with a
radio programme to be aired through All India Radio (AIR). It
was meant to build up a relationship with rural dwellers,
shape the programme in accordance with their requests, give
voice to their pent up desires, and provide a platform to
people who are otherwise invisible and without any means of
public expression. Kalyani, thus became a 25-minute programme
running for five days in a week, aired in the afternoon at
2.00 pm, a time when people in the rural areas normally broke
off for a midday rest.

Opening Closed Doors

'Andarer pasra khulte pare' (idiomatic use which loosely
translates as 'knowledge/ information of the inner world will
come out') was the vision behind the venture.

For this purpose a larger repertoire of responses from the
listeners was gradually built into the programme. The people
were encouraged to write in, not only in response to the
programme, but on anything they wished to share. Surprising
intellectual content was revealed in the letters received.
Remote villages housed individuals very familiar with obscure
English poets and their works. Similarly, a wealth of
knowledge regarding herbicides, herb related cures,
environmental degradation, water management and other
extremely useful information was provided by the villagers
through regular letters to the institute. A novel feature
observed after a few weeks of the running of the programme
was the connectivity developed between the villages -- the
programme was used to convey information sought by people
dwelling in one village, by the people from other) villages
writing in. The programme organisers became merely the medium
facilitating such interconnectivity. It became truly
'community radio'.

The audience ranged from schoolchildren to retired people.
Women unexpectedly turned out to be the most avid listeners
of the programme. The nature of their letters revealed the
multifarious forms of involvement they experienced with the
programme. Above all, the most noticeable feature was the
intense appropriation and subjective alignment professed by
the listeners. To the listeners the programme came to
symbolise a person named Kalyani with whom they could
communicate on a no-holds barred basis.

The institute readied the entire programme for each day at
its precincts, copied it into a disk and sent to the AIR,
Kolkata for broadcast through its channel A at the
appropriate time. It was possible for this researcher to gain
access to almost all the CDs with the programmes broadcast
throughout 2005. The discs being too numerous to analyse in
detail here, only a bird's eye view of the contents is
provided, which should help to evaluate the listener
responses given later. The responses raise questions as to
how a programme meant to be an objective informative
community radio broadcast is appropriated and gradually
symbolises a person towards whom passionate attachment is
evinced.

Structure of the Programme

The programme each day started with a jingle eulogising the
university's effort at dissemination of knowledge; this was
followed by a short reading by the rector named 'thought for
the day' (diner bhabna). It comprised quotes usually from
Tagore; quite often this set the mood for the rest of the
programme. For instance the programme broadcast on 15 August
2005, started with Tagore's 'He durbhagya Desh' (O
unfortunate country') Similarly on the festival of rakhi on
19 August 2005 the focus was on the festival itself with a
line from Tagore.

Diner Bhabna was followed by the quiz Mritunjayee. It was a
historical quiz component where the listeners were provided
with at least three clues symbolising a particular person in
history, Indian or global. The listeners were asked to
identify the person. This gradually became the most popular
component since the listeners answered the quiz with the sole
objective of hearing their names over the air if they
answered correctly. One person was promised a prize from
among the correct respondents, provided the person's name was
selected by a lottery. It gradually became evident from the
letters that the idea of being categorised among the
prize-winners was evidently more significant than the prize
itself, quite often those lodged in extremely remote villages
never received their prizes, but there was no remorse
whatsoever!

The nature of the questions asked in the slot Mritunjayee was
surprising indeed! For instance the programme on the 16
August 2005 gave the following clues: (a) the person was the
editor of the Bengali Patrika, (b) authored A Nation in the
Making, and (c) since 1918, the person was a member of the
moderate party. These were surely intended for the educated
sections of society, and not the disempowered,
underprivileged villagers. The response rate was remarkable,
31 people responded to the questions broadcast on 16 August
and 50 for the one broadcast on 17 August. Significantly, a
majority of the answers sent were correct. Kalyani, in course
of a single year, managed to build up a reputation for being
an extremely informative educational programme.

Apart from the quiz, various other innovative features had
been tried out, such as giving listeners a story line and
asking them to complete it. Quite often certain historical
luminaries were remembered in the section entitled
Sarania/barania and unusual or little-known facts from their
lives were narrated. Tagore's eulogy of the act of tying the
rakhi and the festival, Ishwar Chandra Vidyasagar's
fascination and later cultivation of homeopathy, excerpts
from the life of Netaji Subhas Chandra Bose, were among the
topics in this section.

These narrations took up a significant portion of the
programme. The main component of the programme was thus
intensely integrative, information relating to episodes on
nation-building and those involved with the same seemed to be
the motive. If one had to be empowered, both the ideology and
the role models were clear.

Love Letters

On an average about 35 to 50 letters were received every day.
It was possible to salvage around 500 letters for evaluation
purposes from the thousands that lay in the library of the
institute. Most of the letters were damaged by seepage of
rain water. It was difficult to say whether easy questions
elicited the most response or the difficult ones; apart from
the response to quiz or general history based questions,
there were questions on literature and on the media.

A sample of letters from female listeners shows through
limited use of words, the efforts to convey a whole wealth of
feelings and perceptions was manifest. Most surprising is the
number of letters received from Bengali Muslim women from the
districts around Kolkata. At least 30% of the letters were
from women and of them another 35% were from Muslim women.
Apart from them, considerable numbers of women from across
the border (Bangladesh) became regular correspondents. The
depth of feeling expressed, the relationship affirmed and the
profound gratitude declared for the simple recognition
accorded by the broadcasters, revealed the extent of
passionate attachment developed towards the programme.

The letter writer seemed to revel in the new identity
accorded to her through the mere mention of her name through
the airwaves and Kalyani was the elusive golden wand that
awakened life within her!

A slight pique was, however, visible in the letters from
across the border. They perceived 'a step motherly' attitude.
The query was, being foreign listeners, were they
automatically debarred from participating in the competitive
sections of the programme? They never received any 'prizes',
as did the Indian listeners! Yet, the attachment evinced
towards the programme was profound:

'You have granted me recognition of a nature unimaginable in
my life! I have a friend now and that feeling cannot be
expressed through words!' The letter writer extends heartfelt
invitation to all associated with the programme to visit
Bangladesh in the winter.

The summers and the monsoon are unbearable. By the crossing
of boundaries you have accepted the other as your own, I am
overwhelmed by this attitude. You have imparted undefined
love, unlimited knowledge and huge entertainment. Such
bestowal cannot fade away, but will be kept alive by the
common heartbeats of the thousands who are similar recipients
of the munificence of the programme. Like the limitless
twinkling of the stars in the evening sky and the forceful
rays of the sun during the daylight hours, your light will
continue to shine. I will catch sight of you behind
rain-drenched clouds; or you will come to me as a breath of
cool fresh air on a sultry afternoon! You can never fade
away! I will keep you alive with my very being! You are the
lodestar of my life.1

This lengthy quote from an epistle indicates the nature of
communication entered into by the women, in many instances
from the Muslim community. This could well be described as a
lover's note to her beloved. Similar letters from others were
also to be found. The programme, for all intents, signified a
person, who could be addressed in extremely individualised
tones. That it was meant to be a campus broadcast falling
under the initiatives for community radio was not visible
from the nature of the responses. It can well be deduced that
the constructed formalisms of interpersonal social
communication consciously created and upheld by society,
constrict the flow of such intimate feelings particularly
from the female towards another person in normal social
relationships.

The invisibility accorded by the airwaves removed such
constructed barriers. It was not the outpouring of tremendous
affection finding an unforeseen, yet necessary outlet, but
the simple childlike association of Kalyani with the everyday
in the life of a woman ensconced in some rural hamlet that
becomes fascinating. Kalyani became the 'buffer' that bore
the unleashing of the pent up emotions of the writer. The
very anonymity of the endeavour strengthened the voice. Many
letter writers expressed that 'feelings of emptiness, of
something amiss or even a nagging feeling of tremendous loss'
persisted throughout the day if they somehow missed a
particular broadcast. On the other hand, the voices of the
teenagers were more endearing. They discussed their
activities at school; of how Kalyani had become an essential
part of their daily life. Even though they were often absent
from home when it was aired, it was all the more exciting to
receive the knowledge from a privileged listener. Sharing of
the knowledge gained in the academic institution with Kalyani
and vice versa, showed the keenness with which the programme
was followed.2

The correspondence from the male viewers reveals other
interesting positions. Simple cataloguing shows they could
fall within a number of clear-cut categories. First the
identity seekers -- that Kalyani offered recognition of
various sorts could be perceived.

Some others were very conscious that the name of the letter
writer, followed by the district was not really enough to
identify the person per se. The name of the village was
essential, in many cases the villages were the residences of
eminent litterateurs, historians or other notables, the
letter writer's desire to be aligned with these persons could
be observed. Second, still other letters were plainly
suggestive, asking for alternative timings, nighttime
broadcasts were preferred, inclusive of Sundays and
Saturdays, to allow all of them to participate in it. They
also desired to be a part of the broadcasters, and some
expressed plaintively whether their marks would allow them
admission into the Institute.

A third category revealed the latent talents among the
correspondents, they engaged in poetics, sent in literary
pieces, shared important information and such.3 A fourth
category comprised the selfproclaimed 'outsider'; in this
case the pique was similar to that expressed by women hailing
from a different geographical location than West Bengal.
Listeners from Jharkhand and Orissa were prominent in this
category. The aged lonely listener's voice was perhaps the
most pathetic.

Having lost all family members, there was no more any reason
to live, but Kalyani embodied the hope, the reason and the
motive to live! Surprising declarations from rationally
thinking males! Such were the heart rending, as well as, at
times, extremely bold avowals from men. The latter category
however can be classified separately altogether, as 'the
simply obsessed'. Kalyani could have been the elusive female
they never wooed in reality.

This flow of emotion was indeed surprising since the
broadcasters usually were a group of men and women! The
degree of obsession was indeed very evident, since this was
one of the largest categories of letter writers among the
males. Amidst all this outpouring of passion, grief, faith,
hope, ambition and desire there was the earnest plea that the
programme should not wind up. This eventuality -- of
impending closure -- however, gradually dawned with
increasing urgency upon the broadcasters and was duly
conveyed to their huge community of listeners in West Bengal
and elsewhere.

The outpouring of grief and affinity was unimaginable; the
information was akin to the impending demise of a loved
being! Subsequently there was a surge of opinion on how to
keep the programme afloat. The main reason as conveyed by the
honorary secretary of the institute was pecuniary
constrictions. An amount of Rs 1,200 had to be paid daily to
AIR for the use of channel 'A' to broadcast the 25 minute
programme and that became a burden impossible to be borne by
the Institute.

No financial aid was forthcoming from either the University
Grants Commission or any other institution. In fact, towards
the end, the broadcasters revealed their own desperation. The
need for financial help was voiced quite openly. The students
involved with the running of the programme collected around
Rs 12,000 and that was cited everyday as an instance of the
nature of help that could be rendered.

To this repeated announcement of dire need for sustaining
Kalyani, the response was enormous. Rural Bengal however
could not sustain the programme through its monetary
contributions; the surplus required for the same was simply
not there. However, it was heart-rending to read that varied
degrees of largesse were projected. This was in response to
what the villagers had gained from the programme.

A father of five daughters of marriageable age came to the
institute with his offering of Rs 2,000, similarly others
came forward with their mite. But despite this collective
show of empathy, the programme eventually closed down.

Concluding Questions

Significant questions can be raised in our concluding
section; one, relating to the ultimate utility of such
programmes or the question of empowerment achieved; second,
the extent to which autonomy is sustained at the grass roots
level, particularly in areas such as broadcasting; third,
does state intervention become inevitable; and fourth,
associated to this, is the curbing of the flow of voices --
representing the unclasping of the flood gates of the
repressed everyday -- also inevitable?

After all, empowerment in common parlance relates to certain
measurable indicators, visible in the fields of health,
numbers passing out of educational institutions, numbers
employed and so on. It connotes a degree of formalism in the
output of policies; anything not consonant with such
formalism is often marked redundant. The sheer volume of
letters received, and the tone in which they were expressed,
proclaim beyond doubt the functions the programme performed
in the lives of the community of listeners built around it.

There is no way of ascertaining whether the transformation
many perceived while corresponding with the institute has
continued over the years. Both the sexes expressed profoundly
how they imbibed immense life-sustaining elements from the
programme. There was a spontaneous circle of empathy realised
at the individual level which government-run programmes often
find hard to achieve. Set targets with set issues deny the
space to the listener to project the kind of subjective
upsurge visible here and in cases such as these. State
intervention and the curbing of the spontaneous response from
the listener becomes inevitable unless broadcast policy is
rooted in greater decentralisation. Most significant of all
perhaps the notion of objective, measurable indices of
empowerment handed down by the World Bank has to be recast.

All endeavours from the state need not have the same visible,
objective impact. A quote from the radio journalist from El
Salvador, Jose Lopez aptly sums up the message inherent in
this study 'when women are main players in communication and
not simply a pretty voice; when no type of dictatorship is
tolerated' that is community radio'. The radio was used to
surreptitiously draw attention of the El Salvadorians towards
holistic transformation/ rebellion in society, women were not
to be passive onlookers but actual participants in the
change, and subsequently the oppressed people were drawn
towards protest and rebellion.

Our narration shows the anti-climax of this method of change
or empowerment, it belies universalism of the process and
sets up its own processes of intellectual cognition.

Notes

1 Letter from Jihan Ashraf Tanu, 29/8/2005, Mahespur,
Bangladesh. The same person, however, sends an extremely
formal letter asking why her name was not announced along
with others who had correctly answered the quiz questions.
Letter 13/9/05.

2 Letter from Chinmaye Bhunya, Basantapur, West Medinipur,
27/8/05; AshaKarmakar, Baki, Bankura, 6/9/05 and others.

3 For instance, the letter written by Debangshu Patra, from
Dangarampur village, Bankura 8/9/2005. Reference Lopez, Jose
Ignacio (1977): Rebel Radio: The Story of El Salvador's
Radio Venceremos

Bonita Aleaz ([email protected])
teaches political science at the University
of Calcutta.

april 17, 2010 vol xlv no 16 EPW Economic 30 & Political Weekly
http://epw.in/epw/uploads/articles/14659.pdfCommunity Radio and Empowerment

Bonita Aleaz

Community radio is supposed to
empower the marginalised and
give them a voice. Given the lack
of objective outputs by which to
measure the outcome, it is
necessary to look at the subjective
aspects of its impact. A study of
short-lived community radio
project in West Bengal illustrates
how it became so central to the
self-representation of the people
and how it managed to overcome
the divide between the
programme and the listener.

Efforts to 'empower' the marginalised sections of the country
have taken well known, at the same time, circuitous routes.
During the debate surrounding broadcast policy in India
(2007) attention was drawn towards the multifarious uses of
'community radio' not only as a means of communicating
location-specific information for development of the
communities/areas but also in eliciting the elusive voices of
the marginalised, specially the women.

The Institute of Mass Communication Film and Television
Studies of the University of Kalyani started a radio
programme 'Kalyani' under the government's communication
policy which allowed universities to run radio programmes for
the benefit of rural masses. The programme ran for almost a
whole year from December 2004- September 2005. Even though
the policy on community radio of the Ministry of Information
and Broadcasting was brought into effect in 2006, the
programme launched by the Institute actually preceded the
policy itself. The intention was to run the programme in such
a way that a 'community of listeners' would automatically
build around it.

The rector/honorary secretary of the institute, Shyamal
Sengupta (interviewed 2 April 2008) described in great detail
the objectives behind the broadcast venture. The erstwhile
vice chancellor of Kalyani University, Nityananda Saha and
his successor Alok Banerjee were the prime movers behind the
endeavour. The objective was to engage the students,
affiliated with the department of mass communications, with a
radio programme to be aired through All India Radio (AIR). It
was meant to build up a relationship with rural dwellers,
shape the programme in accordance with their requests, give
voice to their pent up desires, and provide a platform to
people who are otherwise invisible and without any means of
public expression. Kalyani, thus became a 25-minute programme
running for five days in a week, aired in the afternoon at
2.00 pm, a time when people in the rural areas normally broke
off for a midday rest.

Opening Closed Doors

'Andarer pasra khulte pare' (idiomatic use which loosely
translates as 'knowledge/ information of the inner world will
come out') was the vision behind the venture.

For this purpose a larger repertoire of responses from the
listeners was gradually built into the programme. The people
were encouraged to write in, not only in response to the
programme, but on anything they wished to share. Surprising
intellectual content was revealed in the letters received.
Remote villages housed individuals very familiar with obscure
English poets and their works. Similarly, a wealth of
knowledge regarding herbicides, herb related cures,
environmental degradation, water management and other
extremely useful information was provided by the villagers
through regular letters to the institute. A novel feature
observed after a few weeks of the running of the programme
was the connectivity developed between the villages -- the
programme was used to convey information sought by people
dwelling in one village, by the people from other) villages
writing in. The programme organisers became merely the medium
facilitating such interconnectivity. It became truly
'community radio'.

The audience ranged from schoolchildren to retired people.
Women unexpectedly turned out to be the most avid listeners
of the programme. The nature of their letters revealed the
multifarious forms of involvement they experienced with the
programme. Above all, the most noticeable feature was the
intense appropriation and subjective alignment professed by
the listeners. To the listeners the programme came to
symbolise a person named Kalyani with whom they could
communicate on a no-holds barred basis.

The institute readied the entire programme for each day at
its precincts, copied it into a disk and sent to the AIR,
Kolkata for broadcast through its channel A at the
appropriate time. It was possible for this researcher to gain
access to almost all the CDs with the programmes broadcast
throughout 2005. The discs being too numerous to analyse in
detail here, only a bird's eye view of the contents is
provided, which should help to evaluate the listener
responses given later. The responses raise questions as to
how a programme meant to be an objective informative
community radio broadcast is appropriated and gradually
symbolises a person towards whom passionate attachment is
evinced.

Structure of the Programme

The programme each day started with a jingle eulogising the
university's effort at dissemination of knowledge; this was
followed by a short reading by the rector named 'thought for
the day' (diner bhabna). It comprised quotes usually from
Tagore; quite often this set the mood for the rest of the
programme. For instance the programme broadcast on 15 August
2005, started with Tagore's 'He durbhagya Desh' (O
unfortunate country') Similarly on the festival of rakhi on
19 August 2005 the focus was on the festival itself with a
line from Tagore.

Diner Bhabna was followed by the quiz Mritunjayee. It was a
historical quiz component where the listeners were provided
with at least three clues symbolising a particular person in
history, Indian or global. The listeners were asked to
identify the person. This gradually became the most popular
component since the listeners answered the quiz with the sole
objective of hearing their names over the air if they
answered correctly. One person was promised a prize from
among the correct respondents, provided the person's name was
selected by a lottery. It gradually became evident from the
letters that the idea of being categorised among the
prize-winners was evidently more significant than the prize
itself, quite often those lodged in extremely remote villages
never received their prizes, but there was no remorse
whatsoever!

The nature of the questions asked in the slot Mritunjayee was
surprising indeed! For instance the programme on the 16
August 2005 gave the following clues: (a) the person was the
editor of the Bengali Patrika, (b) authored A Nation in the
Making, and (c) since 1918, the person was a member of the
moderate party. These were surely intended for the educated
sections of society, and not the disempowered,
underprivileged villagers. The response rate was remarkable,
31 people responded to the questions broadcast on 16 August
and 50 for the one broadcast on 17 August. Significantly, a
majority of the answers sent were correct. Kalyani, in course
of a single year, managed to build up a reputation for being
an extremely informative educational programme.

Apart from the quiz, various other innovative features had
been tried out, such as giving listeners a story line and
asking them to complete it. Quite often certain historical
luminaries were remembered in the section entitled
Sarania/barania and unusual or little-known facts from their
lives were narrated. Tagore's eulogy of the act of tying the
rakhi and the festival, Ishwar Chandra Vidyasagar's
fascination and later cultivation of homeopathy, excerpts
from the life of Netaji Subhas Chandra Bose, were among the
topics in this section.

These narrations took up a significant portion of the
programme. The main component of the programme was thus
intensely integrative, information relating to episodes on
nation-building and those involved with the same seemed to be
the motive. If one had to be empowered, both the ideology and
the role models were clear.

Love Letters

On an average about 35 to 50 letters were received every day.
It was possible to salvage around 500 letters for evaluation
purposes from the thousands that lay in the library of the
institute. Most of the letters were damaged by seepage of
rain water. It was difficult to say whether easy questions
elicited the most response or the difficult ones; apart from
the response to quiz or general history based questions,
there were questions on literature and on the media.

A sample of letters from female listeners shows through
limited use of words, the efforts to convey a whole wealth of
feelings and perceptions was manifest. Most surprising is the
number of letters received from Bengali Muslim women from the
districts around Kolkata. At least 30% of the letters were
from women and of them another 35% were from Muslim women.
Apart from them, considerable numbers of women from across
the border (Bangladesh) became regular correspondents. The
depth of feeling expressed, the relationship affirmed and the
profound gratitude declared for the simple recognition
accorded by the broadcasters, revealed the extent of
passionate attachment developed towards the programme.

The letter writer seemed to revel in the new identity
accorded to her through the mere mention of her name through
the airwaves and Kalyani was the elusive golden wand that
awakened life within her!

A slight pique was, however, visible in the letters from
across the border. They perceived 'a step motherly' attitude.
The query was, being foreign listeners, were they
automatically debarred from participating in the competitive
sections of the programme? They never received any 'prizes',
as did the Indian listeners! Yet, the attachment evinced
towards the programme was profound:

'You have granted me recognition of a nature unimaginable in
my life! I have a friend now and that feeling cannot be
expressed through words!' The letter writer extends heartfelt
invitation to all associated with the programme to visit
Bangladesh in the winter.

The summers and the monsoon are unbearable. By the crossing
of boundaries you have accepted the other as your own, I am
overwhelmed by this attitude. You have imparted undefined
love, unlimited knowledge and huge entertainment. Such
bestowal cannot fade away, but will be kept alive by the
common heartbeats of the thousands who are similar recipients
of the munificence of the programme. Like the limitless
twinkling of the stars in the evening sky and the forceful
rays of the sun during the daylight hours, your light will
continue to shine. I will catch sight of you behind
rain-drenched clouds; or you will come to me as a breath of
cool fresh air on a sultry afternoon! You can never fade
away! I will keep you alive with my very being! You are the
lodestar of my life.1

This lengthy quote from an epistle indicates the nature of
communication entered into by the women, in many instances
from the Muslim community. This could well be described as a
lover's note to her beloved. Similar letters from others were
also to be found. The programme, for all intents, signified a
person, who could be addressed in extremely individualised
tones. That it was meant to be a campus broadcast falling
under the initiatives for community radio was not visible
from the nature of the responses. It can well be deduced that
the constructed formalisms of interpersonal social
communication consciously created and upheld by society,
constrict the flow of such intimate feelings particularly
from the female towards another person in normal social
relationships.

The invisibility accorded by the airwaves removed such
constructed barriers. It was not the outpouring of tremendous
affection finding an unforeseen, yet necessary outlet, but
the simple childlike association of Kalyani with the everyday
in the life of a woman ensconced in some rural hamlet that
becomes fascinating. Kalyani became the 'buffer' that bore
the unleashing of the pent up emotions of the writer. The
very anonymity of the endeavour strengthened the voice. Many
letter writers expressed that 'feelings of emptiness, of
something amiss or even a nagging feeling of tremendous loss'
persisted throughout the day if they somehow missed a
particular broadcast. On the other hand, the voices of the
teenagers were more endearing. They discussed their
activities at school; of how Kalyani had become an essential
part of their daily life. Even though they were often absent
from home when it was aired, it was all the more exciting to
receive the knowledge from a privileged listener. Sharing of
the knowledge gained in the academic institution with Kalyani
and vice versa, showed the keenness with which the programme
was followed.2

The correspondence from the male viewers reveals other
interesting positions. Simple cataloguing shows they could
fall within a number of clear-cut categories. First the
identity seekers -- that Kalyani offered recognition of
various sorts could be perceived.

Some others were very conscious that the name of the letter
writer, followed by the district was not really enough to
identify the person per se. The name of the village was
essential, in many cases the villages were the residences of
eminent litterateurs, historians or other notables, the
letter writer's desire to be aligned with these persons could
be observed. Second, still other letters were plainly
suggestive, asking for alternative timings, nighttime
broadcasts were preferred, inclusive of Sundays and
Saturdays, to allow all of them to participate in it. They
also desired to be a part of the broadcasters, and some
expressed plaintively whether their marks would allow them
admission into the Institute.

A third category revealed the latent talents among the
correspondents, they engaged in poetics, sent in literary
pieces, shared important information and such.3 A fourth
category comprised the selfproclaimed 'outsider'; in this
case the pique was similar to that expressed by women hailing
from a different geographical location than West Bengal.
Listeners from Jharkhand and Orissa were prominent in this
category. The aged lonely listener's voice was perhaps the
most pathetic.

Having lost all family members, there was no more any reason
to live, but Kalyani embodied the hope, the reason and the
motive to live! Surprising declarations from rationally
thinking males! Such were the heart rending, as well as, at
times, extremely bold avowals from men. The latter category
however can be classified separately altogether, as 'the
simply obsessed'. Kalyani could have been the elusive female
they never wooed in reality.

This flow of emotion was indeed surprising since the
broadcasters usually were a group of men and women! The
degree of obsession was indeed very evident, since this was
one of the largest categories of letter writers among the
males. Amidst all this outpouring of passion, grief, faith,
hope, ambition and desire there was the earnest plea that the
programme should not wind up. This eventuality -- of
impending closure -- however, gradually dawned with
increasing urgency upon the broadcasters and was duly
conveyed to their huge community of listeners in West Bengal
and elsewhere.

The outpouring of grief and affinity was unimaginable; the
information was akin to the impending demise of a loved
being! Subsequently there was a surge of opinion on how to
keep the programme afloat. The main reason as conveyed by the
honorary secretary of the institute was pecuniary
constrictions. An amount of Rs 1,200 had to be paid daily to
AIR for the use of channel 'A' to broadcast the 25 minute
programme and that became a burden impossible to be borne by
the Institute.

No financial aid was forthcoming from either the University
Grants Commission or any other institution. In fact, towards
the end, the broadcasters revealed their own desperation. The
need for financial help was voiced quite openly. The students
involved with the running of the programme collected around
Rs 12,000 and that was cited everyday as an instance of the
nature of help that could be rendered.

To this repeated announcement of dire need for sustaining
Kalyani, the response was enormous. Rural Bengal however
could not sustain the programme through its monetary
contributions; the surplus required for the same was simply
not there. However, it was heart-rending to read that varied
degrees of largesse were projected. This was in response to
what the villagers had gained from the programme.

A father of five daughters of marriageable age came to the
institute with his offering of Rs 2,000, similarly others
came forward with their mite. But despite this collective
show of empathy, the programme eventually closed down.

Concluding Questions

Significant questions can be raised in our concluding
section; one, relating to the ultimate utility of such
programmes or the question of empowerment achieved; second,
the extent to which autonomy is sustained at the grass roots
level, particularly in areas such as broadcasting; third,
does state intervention become inevitable; and fourth,
associated to this, is the curbing of the flow of voices --
representing the unclasping of the flood gates of the
repressed everyday -- also inevitable?

After all, empowerment in common parlance relates to certain
measurable indicators, visible in the fields of health,
numbers passing out of educational institutions, numbers
employed and so on. It connotes a degree of formalism in the
output of policies; anything not consonant with such
formalism is often marked redundant. The sheer volume of
letters received, and the tone in which they were expressed,
proclaim beyond doubt the functions the programme performed
in the lives of the community of listeners built around it.

There is no way of ascertaining whether the transformation
many perceived while corresponding with the institute has
continued over the years. Both the sexes expressed profoundly
how they imbibed immense life-sustaining elements from the
programme. There was a spontaneous circle of empathy realised
at the individual level which government-run programmes often
find hard to achieve. Set targets with set issues deny the
space to the listener to project the kind of subjective
upsurge visible here and in cases such as these. State
intervention and the curbing of the spontaneous response from
the listener becomes inevitable unless broadcast policy is
rooted in greater decentralisation. Most significant of all
perhaps the notion of objective, measurable indices of
empowerment handed down by the World Bank has to be recast.

All endeavours from the state need not have the same visible,
objective impact. A quote from the radio journalist from El
Salvador, Jose Lopez aptly sums up the message inherent in
this study 'when women are main players in communication and
not simply a pretty voice; when no type of dictatorship is
tolerated' that is community radio'. The radio was used to
surreptitiously draw attention of the El Salvadorians towards
holistic transformation/ rebellion in society, women were not
to be passive onlookers but actual participants in the
change, and subsequently the oppressed people were drawn
towards protest and rebellion.

Our narration shows the anti-climax of this method of change
or empowerment, it belies universalism of the process and
sets up its own processes of intellectual cognition.

Notes

1 Letter from Jihan Ashraf Tanu, 29/8/2005, Mahespur,
Bangladesh. The same person, however, sends an extremely
formal letter asking why her name was not announced along
with others who had correctly answered the quiz questions.
Letter 13/9/05.

2 Letter from Chinmaye Bhunya, Basantapur, West Medinipur,
27/8/05; AshaKarmakar, Baki, Bankura, 6/9/05 and others.

3 For instance, the letter written by Debangshu Patra, from
Dangarampur village, Bankura 8/9/2005. Reference Lopez, Jose
Ignacio (1977): Rebel Radio: The Story of El Salvador's
Radio Venceremos

Bonita Aleaz ([email protected])
teaches political science at the University
of Calcutta.

april 17, 2010 vol xlv no 16 EPW Economic 30 & Political Weekly
http://epw.in/epw/uploads/articles/14659.pdf
Frederick Noronha
Books from Goa ::  http://goa1556.goa-india.org

Big chickens don't peck at small seeds. -- Chinese proverb.
If the fight is tomorrow, why then clench your fist today? -- Proverb
from Cameroon
A lazy man will be an astrologer. -- Arabian proverb.



On 25 April 2010 13:49, Sriram Kannekanti <[email protected]> wrote:
> Dear friends,
>
> One interesting article publisehd in Economic and Political Weekly (EPW)
> current issue.
>
> Please click http://epw.in/epw/uploads/articles/14659.pdf
>
> Regards,
>
> Sriram
>
>
>
>
>
>
>
> Join the Community Radio Forum. For membership details, please go to
> www.crforum.in
>
Join the Community Radio Forum. For membership details, please go to 
www.crforum.in

Reply via email to