Hi

Saw this article in the Hindustan Times

The article covers GRINS and some amount of mention of Gurgaon Ki
Awaaz - a "Community Radio Channel" with 10's of thousands of
listeners

Then there is Gram Vaani http://gramvaani.org/ and their website,
which the artilce talks about

 "GRINS is an open-source radio automation system especially designed
for rural communities in developing regions, to help run their radio
stations easily and efficiently."

The website carries lots of details about the software and
installation and the equipment

Article and web link for your info

ram

Radio gaga

Right now, nothing is going on.  We are critical,” whispers Zahir
Karodia. He stands behind fellow engineer Bala-chandran
Chandrasekharan in the dark control room of the radio station Gurgaon
ki Awaaz, or 107.8 FM, a community radio station that serves Gurgaon’s
drivers, construction workers and migrants.

Both men stare at the screen of the radio station’s main computer,
which has frozen while running their software and now refuses to
respond.

The station’s live traffic programme was supposed to start two minutes ago.ut

The station’s tens of thousands of listeners are hearing static, or dead air.

At last, Chandrasekharan reboots the software. Looking relieved, the
anchors launch into an update on rain flooding in Hero Honda Chowk.

In April, Gurgaon ki Awaaz installed the Grameen Radio Internetworking
System (GRINS) software as part of a pilot programme run by the
software’s inventors: Chandrasekharan, Karodia and their friend
Aaditeshwar Seth, an assistant professor at the Indian Institute of
Technology in Delhi.  Karodia is Seth’s PhD student, and Seth and
Chandrasekharan met at university in Canada. At 29, Seth is the oldest
of them.

The station, which is run by the American-funded educational nonprofit
The Restoring Force, installed the program to help manage the
transition from pre-recorded programmes to occasional live
broadcasting. All of the station’s employees, several of whom never
passed high school, use GRINS.

For the engineers, GRINS represents the beginning of a new way of
looking at community radio — and a possible business model in a
struggling social sector.



HI-FI AMBITIONS

The engineers want to create affordable software that can bridge the
gap between urban and rural markets, creating an information
marketplace accessible to all.

In early 2009, the three engineered partnered with two businessmen,
Parminder Singh — who had worked in rural markets before — and Mayank
Shivam, to start Gram Vaani, a company that would develop and sell
their programs. They came out with GRINS that same year, and it now
runs at six stations scattered across Orchha (Madhya Pradesh),
Dharamshala (Himachal Pradesh), Gurgaon, Mumbai, Erode (Tamil Nadu)
and Supi (Uttarakhand). Seth says they will add a station in Pune in
the next six months.



MULTITASKING

In the world of radio software, GRINS is a jack of all trades. The
software serves as disc jockey, archivist and secretary. It
automatically records radio broadcasts, which can be organised using
descriptive labels known as ‘tags’.

GRINS groups items with the same tag together, making the files
accessible later on. The software also contains a playlist manager
that organises multiple inputs, including music and pre-recorded
programmes.

The program’s nearest competitor — in fact, the only competitor — is
an American software that retails for about $5,000. No Indian station
uses it.

“The (GRINS) software is very user-friendly and easy to grasp,” says
Shashwati Goswami, an associate professor at the Indian Institute of
Mass Communications in Delhi. Goswami manages the day-to-day
operations of the college’s community radio station.

But the simple user interface hides a complex back-end; a snarl of
software and hardware engineering that took the team a year to work
out.

The GRINS software comes pre-programmed on a black box that hooks up
to a computer terminal. Seth, Karodia and Chandrasekharan began buying
and experimenting with readymade hardware components to come up with
the design for the black box.

They started with a playlist manager, running songs all night in their
South Delhi office until they had a system that wouldn’t break down.
When they had a successful playlist manager, they started working on
an inbuilt application for GRINS, one that would allow for incoming
telephone calls to go directly into the computer. Most community radio
stations have a separate bank where a worker answers the phone and
records phone calls onto a tape. The tape is then input into the
system.



FOLLOWING THE MONEY

Seth says the company’s goal is to transform the way people in
underserved communities receive media. But Gram Vaani’s financial
future depends on charting a course through an industry that has
struggled to find viable business models. “Most community radio
stations can’t even cover their capital costs,” says R. Sreedhar,
director of the Commonwealth Educational Media Centre for Asia.

“With community radio, there is always a risk that even if a station
has a use for the software, they won’t be able to afford it,” says
Seth.

GRINS is open source, which means it’s free. Gram Vaani charges R
55,000 for the black boxes, which includes a markup, although stations
have the option of buying hardware on their own and installing GRINS.

The company recently tied up with Nomad, a Mumbai-based company that
installs low-priced transmitters in community radio stations. Now,
Nomad installs GRINS with its transmitters. Gram Vaani engineers
perform training, but they charge for it.

But even with these streams of income, they will have to expand.

“Radio is a one way model,” says Seth. “You receive it and listen to
it. We want interaction.”

In a few months, they plan to introduce a voice-SMS application, one
that runs both on GRINS and independently. A caller dials a number and
leaves a message, and other callers can dial the number and listen to
the message, as well as leave messages of their own, creating a
question-answer forum.

“Radio stations can use the app to conduct polls,” says Seth.

They’re also talking about a tie-up with an American researcher who’s
trying to create similar technology for farmers in rural areas.

In order to make a profit, the company will have to convince India Inc
to buy in. “We want big companies to come to us. Let’s say Reliance
has a program that they want to advertise to farmers. They could do it
through us,” says Seth. “We would bridge the last mile.”
http://www.hindustantimes.com/StoryPage/Print/589259.aspx
© Copyright 2009 Hindustan Times
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