On the Air, from Mobile to Radio Pilot project lets listeners record and pay for on-air radio messages via mobile phone, creating a new revenue source for community radio in Kenya Recently dubbed by TIME Magazine as the "Silicon Savanna ( http://e2ma.net/go/7193623609/208663445/224572063/1406122/goto:http://www.time.com/time/magazine/article/0,9171,2080702,00.html )," Kenya is home to innovative mobile phone technologies that have transformed the lives of millions of people. Ahead of much of the rest of the world, Kenyans have adopted mobile money as an everyday way to handle financial transactions. More than half the population use mobile phones for everything from transferring money to family members to paying bills — even cab fare. Now, community radio stations are integrating mobile money into their business models. Through a four-month pilot launched in August by Internews, in partnership with the mobile banking system MobiKash and a network of community radio stations, the stations will earn revenue while putting community voices on the air, through an innovative "M-Dedications" system. Watch a video ( http://e2ma.net/go/7193623609/208663445/224572064/1406122/goto:http://www.youtube.com/watch?v=0zWKOhzF9Iw ) about the pilot program. (More ( http://e2ma.net/go/7193623609/208663445/224572065/1406122/goto:http://www.internews.org/prs/2011/20110906_kenya.shtm ))
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