While the sinking of the Titanic might do well as a theme for public service 
broadcasting, the event itself was hardly a sterling demonstration of the 
compelling value of radio. Unless 'sooner or later' is a valid response to an 
emergency call. 
 
Perhaps UNESCO is better off declaring itself a World Heritage Site.

Vickram
http://communicall.wordpress.com
http://vvcrishna.wordpress.com


>________________________________
>From: sajan venniyoor <[email protected]>
>To: CR India <[email protected]>
>Sent: Monday, 14 November 2011, 12:48
>Subject: [cr-india] UNESCO picks 13 February as World Radio Day
>
>
>UNESCO this week approved a proposal from Spain to proclaim an annual World 
>Radio Day. After consulting a number of stake-holders, they chose 13 February 
>as World Radio Day. The date commemorates the establishment of U.N. Radio in 
>1946. 
>
>
>Frankly, this is not a particularly inspired choice. 
>
>
>The three 'official' options were:
>July 27 - Marconi's first public wireless transmission of morse code (1896)
>October 6 - Birthday of Roger Fessenden, radio pioneer (1866)
>October 30 - The day Orson Welles broadcast his famous 'War of the Worlds' 
>radio play in the US (1938)
>
>
>Among the alternative dates suggested was 30 November, the date of birth of 
>Jagdish Chandra Bose (1858), physicist, biologist and pioneer of radio 
>broadcasting. This date was suggested by 13 respondents, the largest number, 
>compared to the single respondent who mentioned 13 February. You can read the 
>World Radio Day Feasibility Study here.
>
>
>One can only be thankful that they didn't pick 24 March (anniversary of the 
>murder of Oscar Romero, Archbishop of San Salvador) or 15 April (sinking of 
>the Titanic which, come to think of it, would do nicely as Public Service 
>Broadcasting Day).
>
>
>Sajan
>
>
>
>
>UNESCO Turns On the Radio 
>By A.D.McKenzie
>
>
>PARIS, Nov 11 , 2011 (IPS) - The demise of radio has been predicted for many 
>years, but the medium is adapting, transforming and proving to be a 
>cost-effective tool in development, experts say.
>
>
>"Radio is cheap, portable and has enormous potential for local and national 
>growth," says Mirta Lourenço, chief of the media development section of the 
>United Nations Educational, Scientific and Cultural Organisation (UNESCO). 
>
>
>The Paris-based agency this week approved a proposal from Spain to proclaim an 
>annual World Radio Day set for Feb. 13 which will be observed in a variety of 
>ways by UNESCO’s 195 member states. 
>
>
>"The aim is to promote community radio and also to celebrate the service radio 
>provides," Lourenço told IPS. "It was felt that radio had not been adequately 
>recognised for its many services to humankind." 
>
>
>During the organisation’s two-week General Conference, which ended Thursday, 
>member states agreed on goals that that included raising awareness about the 
>continued relevance of radio especially for "marginalised groups", and 
>encouraging the creation of new channels by indigenous and community 
>organisations. 
>
>
>UNESCO says that about one billion people (or one in seven of the world’s 
>population) still do not have access to radio. 
>
>
>"We need to expand access because in a way radio is irreplaceable. Once you 
>buy your radio set, you have it for life and the information you receive can 
>make a big difference especially in rural communities," Lourenço said. 
>
>
>World Radio Day would also be used to highlight the need to "empower civil 
>society on the right to communicate," UNESCO says. It should help as well to 
>"enhance networking among broadcasters" and to promote human and citizens’ 
>rights. 
>
>
>Radio has been used negatively for propaganda during both world wars, and also 
>to incite violence, as in the 1994 Rwandan genocide. But UNESCO points out 
>that it also has a specific role in emergency communication, disaster relief 
>and other areas. 
>
>
>The agency has drawn up an ambitious programme, supported by Sweden, to 
>strengthen radio in rural areas in Africa so that broadcasters can produce 
>quality programmes about local concerns including agriculture and healthcare. 
>
>
>Stations run by rural women would be part of the project as well as education 
>on how to use new communication technologies such as texting to reach 
>audiences who could then text back questions or comments. 
>
>
>"From what I’ve seen in many developing countries, radio is generally the 
>cheapest form of media for people who may not be able to buy a newspaper every 
>day or afford television," says Jamion Knight, a Paris-based former radio 
>journalist who worked in the Caribbean. 
>
>
>"Having access to radio allows you to get information not only on what is 
>happening in your community but also on what is happening around the world, 
>and people are able to share information, which makes for a powerful tool," he 
>told IPS. 
>
>
>Knight used radio to highlight issues such as post-partum depression, a 
>condition that had not been discussed much by media in the region. Such 
>reports can give women the support needed to address their feelings. 
>
>
>Radio can also be used to help rehabilitate offenders, UNESCO says. One 
>creative project was the development of "prison radio" in Jamaica, the first 
>of its kind in the Caribbean. 
>
>
>Both inmates and correctional officers were trained to produce and broadcast 
>programmes in a scheme supported by UNESCO and the Canadian International 
>Development Agency. One of the aims was to prepare prisoners for reintegration 
>into society. 
>
>
>It is not clear, however, whether these and other initiatives will be at risk 
>in the funding crisis that UNESCO currently faces. 
>
>
>On Thursday, at the closing session of the General Conference, the agency’s 
>director-general Irina Bokova launched an Emergency Multi-Donor Fund to help 
>fill a shortfall resulting from United States’ withholding of dues following 
>the admission of Palestine to UNESCO on Oct. 31. 
>
>
>The U.S. funding cuts, based on laws dating from the 1990s, leave UNESCO with 
>an immediate deficit of 65 million dollars to the end of 2011, and a further 
>gap of 22 percent in its 653 million dollar budget for 2012-2013, according to 
>the agency. 
>
>
>To cover the funding gap to the end of 2011, Bokova told the General 
>Conference that the organisation had already begun a thorough review of all of 
>its activities planned for November and December. 
>
>
>"I have temporarily interrupted certain activities to revise their costs," 
>Bokova said. 
>
>
>Meanwhile, the government of Gabon has announced a donation of two million 
>dollars, and UNESCO has set up a site where the general public can make 
>donations online. 
>
>
>Whatever the outcome of the funding debacle, World Radio Day should still be a 
>boost to broadcasters, who will see their medium celebrated globally for its 
>positive aspects. 
>
>
>The date commemorates the establishment of U.N. Radio in 1946 and was proposed 
>by Bokova after discussion in which several countries suggested days that were 
>linked to national developers of radio. 
>
>
>These pioneers included Canadian-American Reginald Fessenden, the "inventor" 
>of audio broadcasting who was born on Oct. 6, and Italian Guglielmo Marconi, 
>who is believed to have made the first wireless transmission of morse code on 
>Jul. 27, 1896. 
>
>
>Oct. 30, the day when Orson Welles first broadcast ‘The War of the Worlds’ 
>radio play in the United States in 1938, was also proposed but ultimately 
>rejected. The play caused panic among some listeners who believed that 
>Martians were invading Earth. 
>
>
>Welles’ broadcast showed the power of radio, and the impact it could have on 
>communities. With World Radio Day, UNESCO says it wants to highlight and 
>promote that capability, but for development and social change.
>
>
>
>
>Join the Community Radio Forum. For membership details, please go to 
>www.crforum.in
>
>
Join the Community Radio Forum. For membership details, please go to 
www.crforum.in

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